Company Culture

In every organization, there are hidden impediments to growth and innovation that often go unchallenged because they are disguised as justifiable excuses. In marketing, where innovation and adaptability are paramount, succumbing to these excuses can be particularly detrimental. This phenomenon is known as the “Wooden Leg” syndrome, where team members…

In many institutions, bureaucracy serves as a framework for order and control. However, when it comes to marketing, the rigidness of bureaucratic systems often becomes a hindrance, particularly with the essential process of interdepartmental feedback. Effective feedback is the lifeblood of successful marketing strategies—it fuels innovation, engagement, and profits. Yet,…