Marketing Strategies

How Customer Service Insights Can Improve Your Marketing Campaigns

How Customer Service Insights Can Improve Your Marketing Campaigns

ROI Wire | February 17, 2025
When it comes to advertising, customer feedback is an often-underutilized goldmine. Your customers provide real-world insights into what works, what doesn’t, and how your brand is perceived. Unfortunately, most marketing agencies overlook a vital resource that: your customer service department. By encouraging collaboration between your marketing agency and your customer…
Think Twice Before Hiring Someone Overseas to Handle Your Cold Email Campaigns

Think Twice Before Hiring Someone Overseas to Handle Your Cold Email Campaigns

ROI Wire | January 13, 2025
Cold email campaigns can be a powerful tool for generating leads and growing your business if done properly. However, outsourcing this critical task to overseas cheap providers will do more harm than good. While the promise of low costs and efficiency may seem appealing, the reality often involves higher expenses,…

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