Advertising Strategy

Cost Per Sale (CPS) is a critical advertising metric that measures the amount you spend to generate a single sale. In advertising, understanding CPS is essential for evaluating the efficiency and profitability of your campaigns. If your CPS is too high, it can signal inefficiencies that make it impossible to…

When launching a display ad campaign, optimizing your creatives for a high click-through rate (CTR) should always be your first priority. CTR is more than just a metric—it’s an indicator of how engaging and relevant your ad is to your target audience. A strong CTR not only drives traffic but…