Two tracks. The channel follows the buyer.
Outbound when we can write to a named list. Paid search and online profile when the buyer has to find you. Recovery, audit, credit capture, and contract resolution.
Outbound: three things. In that order.
The list
Built from a mix of primary sources and purchased data where it fits, then verified. Named principals with real exposure at real companies. Not a wholesale file used as-is.
The correspondence
Direct mail and email written in the language of the buyer's problem. One mechanism, one number, one question. Dispatched on a cadence your firm approves before anything ships.
The meeting
Qualified before it hits your calendar. We confirm the exposure is real, the contact is the decision-maker, and they are open to a conversation. You take the call.
Most specialized firms sell the same way: a referral, a warm intro, a renewal. It works until it does not.
When the referral network quiets, most firms have no alternative pipeline. ROI Wire is that alternative. Sometimes the honest channel is outbound correspondence. Sometimes the buyer has to find you, and the honest channel is paid search and a profile a sophisticated buyer will check. We run the one that matches the work.
How the work is billed
Outbound for qualifying contingency and success-fee practices can run on revenue share: 5 to 10 percent of revenue from clients we introduce. Same outbound program is also available as an outbound retainer: fixed monthly, you keep the upside. On the Visibility Program, you pay ad spend directly; ROI Wire bills a retainer that scales with that spend. That is not a flat project fee, and it is not a share of closed files. Hourly and project-fee firms are not a hard no; they are a Visibility Program conversation, not a revenue-share engagement.
Track one: outbound
For firms whose buyer is listable and whose counsel will allow unsolicited contact. We build the list, write the correspondence, manage the dispatch, and book the meeting. Details live on the service pages below. The program is billed as revenue share or as an outbound retainer.
List building
Every outbound program starts with the list. A mix of primary sources (regulatory filings, industry databases, public business records), licensed data, and proprietary research, plus purchased data where it fits the vertical. Not a wholesale file used as-is. Every contact is verified. The list is built around the specific firms, payer types, shipper categories, or borrower profiles where your work actually lands.
If you recover denied Medicare claims, we build a list of hospital systems and physician groups with the payer mix, bed count, and revenue cycle infrastructure that produces the denial exposure your firm resolves. If you do telecom expense audits, we build a list of enterprises with the telecom spend, multi-vendor environments, and contract age where the error patterns you find consistently appear.
The list is the program. A broadcast message to a generic file produces nothing. A specific note to the right CFO at the right company about the right dollar amount produces a meeting.
Direct mail
Direct mail is the primary outbound channel in recovery, audit, compliance, specialty finance, and contract resolution when we can write to the buyer. A physical letter reaches a CFO who filters email. It sits on a desk. It is harder to ignore than anything in a digital inbox, and in the industries we serve it signals a kind of deliberateness that broadcast marketing does not.
We write letters in the ROI Wire voice: plain, specific, and respectful of the reader’s time. You see the list, approve the message, and receive the replies.
Email correspondence
Email runs in parallel with direct mail. A letter lands cold and makes a first impression. An email that follows extends that impression and gives a low-friction response path. We write and send the sequence. Replies are qualified before they hit your calendar.
Messaging, meetings, reporting
We write to the buyer’s ledger, not their inbox. When a prospect responds, we confirm the exposure is real, that we are talking to a decision-maker, and that they are open to a conversation. After each dispatch cycle we report on the list sent, the response rate, the qualified meetings booked, and what we will change next. You approve list and copy before anything ships.
How the outbound program runs, phase by phase →
Track two: Visibility Program
For firms whose buyer has to find them. Bar rules, incident-driven work, high-touch practices, and any vertical where unsolicited mail or email is the wrong tool. You pay ad spend directly. We bill a retainer that scales with spend. No list-building for solicitation. No cold mail. No phone follow-up from a bought file.
Search campaigns for buyers who query when they have a problem. Tight theming. Specific intent. Not a correspondence channel.
Directories, firm bios, and the reputation surfaces a sophisticated buyer checks before they call.
How Visibility Program engagements are structured →
Foundational services
The two tracks above are the primary frame. These four sit underneath both. They do not blur outbound into search. They are the underlying work each track uses when it needs them.
What each service produces
| Service | Layer | What it builds | Notes |
|---|---|---|---|
| List building | Outbound | Verified prospect database with qualifying attributes specific to the vertical | Core for outbound |
| Offer development | Outbound | Value proposition that names the buyer’s specific dollar exposure | Core for new outbound engagements |
| Appointment setting | Outbound | Qualified calendar events with confirmed buyer authority | Optional |
| Deliverability management | Outbound | Inbox placement, domain health, mail quality | Core for email programs |
| Paid search | Visibility Program | Search visibility when the buyer is querying the problem | Client pays ad spend directly. Our retainer scales with spend. A landing page may be included; a full website build is always quoted separately. |
| Online profile development | Visibility Program | Directories, bios, earned reviews, legitimate dispute of fake reviews | Core for the Visibility Program |
| Copywriting | Foundational | Letters, ads, and profile copy in the buyer’s industry language. No templates. | Underpins outbound correspondence and Visibility Program search/profile. Not outbound-only. |
| Multichannel sequences | Foundational | Coordinated mail, email, follow-through, and retargeting | Underpins outbound and applies beyond pure outbound when retargeting or sequenced digital is in the work. |
| CRM and pipeline setup | Foundational | Attribution-ready deal tracking from first contact or first inbound to signed engagement | Used on both tracks. Measurement rules still differ: see attribution for outbound. |
| Web design | Foundational | A landing-page step when outbound needs one, or a refresh when a Visibility Program client’s existing site cannot carry the click | Consistent with paid search: a landing page may be included with a search engagement at no additional cost. A full website build is always quoted and billed separately. |
What we run
How Email Correspondence, Direct Mail, and Retargeting work together to reach decision-makers in recovery, compliance, and finance verticals.
ROI Wire operators book qualified meetings directly into your calendar, trained on your vertical, service parameters, and buyer pain points.
ROI Wire builds precise outbound offers for complex recovery and compliance services, translating technical capabilities into meeting-booking propositions for owner-led firms.
ROI Wire writes Email Correspondence, Direct Mail, and phone scripts in the operator voice your buyers trust. No hype. No fluff. Just copy that books meetings.
Lightweight CRM and pipeline setup for recovery and compliance firms. Measurable attribution, deal velocity tracking, and program performance from day one.
ROI Wire builds contact lists for recovery and compliance verticals: practice administrators, CFOs, controllers, claims adjusters, general counsel. Trigger-event sourcing where available.
Coordinated Email Correspondence, Direct Mail, and phone follow-up timed as a single program for healthcare recovery, tax credit, and specialty finance firms.
Domain health, inbox placement, and list hygiene infrastructure that keeps your Email Correspondence program reaching decision-makers, not spam folders.
Paid search for firms whose buyers query when they have a problem. You pay ad spend directly. ROI Wire bills a retainer that scales with spend. Not a correspondence channel.
Directories, bios, review generation, and legitimate dispute of fake reviews. We do not fabricate reputation or hide honest negatives.
The work is precise. The pipeline should be too.
ROI Wire runs outbound for firms that measure what they recover. Tell us your vertical and what a closed client is worth.
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