The ROI Wire Letter

Referrals run out. Outbound does not have to.

Channel decisions, list strategy, and cycle lengths. Written from inside active programs in recovery, audit, compliance, specialty finance, and contract resolution. For principals paid from results.

One email when there is something worth saying. No deck. No follow-up sequence.

What it covers
  • How list quality degrades past a certain company count and how to find the threshold before you send
  • Why the message that works for a healthcare claims recovery firm fails for a specialty finance shop, and what specifically changes
  • When direct mail outperforms email for sophisticated buyers, and when it does not
  • How long first contact to signed engagement actually runs in contingency practices, by vertical
  • One decision from a current campaign, anonymized, with the reasoning behind it
What it does not cover
  • Social media strategy
  • Brand awareness
  • Engagement metrics or reach
  • Tactics built for software companies or consumer businesses
  • Anything that does not apply to a firm paid from results
From the Desk