We know how money moves through industries no one writes about.

ROI Wire builds pipeline for firms that recover money other people overpaid, resolve disputes other parties cannot settle, and capture credits most companies leave unclaimed.

Healthcare claims. Expense and audit recovery. Tax-credit capture. Specialty finance. Regulatory compliance. Contract resolution. Crisis and forensic practice. High-stakes recovery. The verticals are unglamorous and the margins are real. We work in them because that is where the money is and the competition is not.

We do not publicize the firms we work with

Client names, campaign details, and program results are not shared without permission. Subcontractors who touch client information are bound to the same standard. See the confidentiality policy for specifics.

Why this work

General agencies do not understand how these firms get paid. When a recovery firm closes a healthcare claims engagement, it might bill 30 percent of the recovered amount over a 12-month settlement timeline. That is not a generic monthly-retainer business. A single closed client can produce $200,000 in fees over the life of an engagement. The pipeline math is different, and the work that supports it has to reflect that math.

We came to this work by doing it. The earliest clients were in healthcare revenue cycle and telecom expense audit: firms that had tried general marketing and gotten nothing, because the messaging was wrong, the lists were wrong, and the agencies they hired had no idea what a denial reason code was. The practice grew from there to every vertical where the same underlying economics apply.

The underlying economics: a single closed engagement is worth enough that one good meeting a month is a meaningful outcome. The buyer is sophisticated and skeptical. The problem they need solved is specific and financially material. Whether we write to them or they find you, the work has to be precise and credible, because these buyers have seen bad marketing and they discard it on contact.

Two ways we work

Outbound correspondence when the buyer is listable and unsolicited contact is allowed. We build the list, write the letter, send it, and report on what comes back. That program is billed as revenue share or as an outbound retainer.

Visibility Program when the buyer has to find you. Paid search and online profile. You pay ad spend; we bill a retainer that scales with it. No live or phone solicitation. Bankruptcy counsel, many contract-resolution practices, incident-driven crisis work, and other high-touch or bar-restricted verticals belong here.

Hourly-rate and project-fee businesses are not excluded from the firm. They are excluded from revenue share. If search and profile can produce at your ticket size, that is the conversation. If they cannot, we will say so.

How we operate

Small, deliberate, and accountable to the number. We do not have a media team, a content division, or a social media practice. We run the channel the work requires and we report on what it produced.

Every engagement starts with a conversation about what the firm does, what a closed engagement looks like in dollar terms, and whether we can name the buyer on a list. We do not proceed until we understand the economics well enough to do the work honestly. If we do not understand the practice, it will show, and we will not ship it.

What “properly” means

Most firms in this work grow on referrals and stall when referrals run out. Outbound is the part they keep meaning to build and never do. When they try it, the execution is usually wrong: an unfiltered vendor file, a message that sounds like every other vendor, a cadence designed for SaaS, not for professional services with 90-day decision cycles.

Properly means matching the channel to the buyer. Direct mail to CFOs who filter email, when we can write to them. Paid search and a complete profile when they have to find you. Reporting on what came back. Not selling correspondence to a firm whose counsel will not allow it.

Who we work with

Recovery, audit, compliance, specialty finance, and contract resolution firms with a proven practice. For outbound, that usually means $500,000 and up in annual fees, five to ten closed engagements, and a clear picture of what a client is worth. If you are not there yet, we will tell you.

We take 5 to 10 percent of first-year revenue from clients we introduce on revenue-share outbound. If the revenue does not exist or does not close, neither of us benefits. Firms that do not fit that math are not a hard no. They are a Visibility Program conversation, or a not-yet.

Discretion

We handle serious money in quiet industries. Our clients do not publicize their pipeline strategies, and neither do we. We do not publish client names, case-study details, or campaign specifics without permission.

Two results we are permitted to share: a contract resolution firm that doubled revenue after adding outbound direct mail to its existing stack, and $84,000 retainer secured from $184 in targeted, hyper-specific ad spend, in 10 days, for a Latin America contract resolution client. They are two different engagements. We will not name the firms.

If you need a reference, we will do our best to arrange a conversation with a client in a similar practice area. We ask first. They decline occasionally. We respect that.

The founder

John Cobb founded ROI Wire after building and operating a contract resolution business that reached $7 million in annual revenue. That work required understanding how disputes are sourced, how resolution specialists are engaged, and what the pipeline actually looks like from the inside. It is a different understanding than the one you get from reading about the industry.

Before that, he worked on the marketing side of complex financial transactions: cross-border loan products and M&A-adjacent offers where the buyer was sophisticated, the decision cycle was long, and the message had to name the specific economics before anyone would engage. That experience shaped the approach ROI Wire uses now. Specialty finance and deal-flow businesses are not a new vertical for him.

The remaining verticals ROI Wire serves, including healthcare claims recovery, telecom and expense audit, tax credit capture, and regulatory compliance, came through deliberate research. The glossary on this site is not decorative. The term definitions, the industry pages, the problems pages exist because understanding the buyer's language is the prerequisite to writing to them credibly. A letter that names the wrong mechanism, uses the wrong term, or mistakes the buyer's title does not get read. A letter that demonstrates fluency in the problem the buyer is living with gets a reply.

John is based in Phoenix. ROI Wire operates with a small team; the people doing the work are not publicly listed.

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