Outbound run like a practice, not an agency.
You approve every list and every letter before it goes out. We report back on a monthly coordination call. The program gets tighter each cycle. This is not how paid search is run.
List, letter, dispatch, meeting. Billed as revenue share or as an outbound retainer. Paid search and online profile are a different track: paid search, profile, Visibility Program engagements. Copy development in the table below is outbound letter copy. Copywriting as a service also supports the Visibility Program; it is foundational, listed on /services/.
Every list, every letter, every cycle adjustment is reviewed with you before it runs. The monthly call is where we walk through what responded, what it means, and what changes next. You are in the loop on every decision that affects the program.
Phase by Phase
| Phase | What happens | What we need from you | When |
|---|---|---|---|
| Discovery | One call, 45 to 60 minutes. Practice economics, buyer profile, what triggers the decision to engage, objections from prospects who do not close. We also confirm that unsolicited correspondence is allowed. | Candid answers about what a closed engagement is worth and what you hear from buyers who say no. | Week 1 |
| List Build | Built from a mix of primary sources (regulatory filings, industry databases, court records, public data) and purchased data where it fits the vertical. Every contact is verified before it goes on the list. | Review and approve a representative sample. | Weeks 2 and 3 |
| Copy Development | Written after the list, not before. One review round. The letter does not go out until you approve it. | One round of revisions. Written approval before launch. | Week 3 |
| Launch | Direct mail batched over the first week. Email: low-volume ramp over the first two weeks to protect deliverability. | Respond to replies as they arrive. | Week 4 |
| Monthly Coordination Call | What went out, what responded, what that indicates about list and message quality. | 45 to 60 minutes, recurring. Feedback on meetings introduced. | Monthly |
| Cycle Refresh | List tightened. Poor-fit companies replaced. Message revised from what we learned. | Honest assessment of the meetings we introduced. | Each cycle |
Talk to us about the outbound program
One call to determine whether correspondence fits. If the buyer has to find you instead, we will say so and point you at the Visibility Program. If neither fits, we will say that too.