Your Practice Runs on Precision. Your Engagement Structure Should Too.

This page explains the two ways ROI Wire works with client firms, what each model requires from you, and how we decide which structure fits.

Two Models, Not a Menu

ROI Wire structures engagements as either revenue share or retainer. These are not interchangeable options for the same engagement. The structure depends on your firm's business model, your deal economics, and whether your revenue is contingent on outcomes.

In revenue share, you cover media spend and program infrastructure. ROI Wire takes a share of revenue from engagements we originate. In retainer, you pay a fixed monthly fee. You own the program economics entirely.

The choice is not a preference. It is a fit.

The fee applies to new work from introduced clients while we are engaged

If a firm we introduced sends additional files or renews work with you in a subsequent year, the fee applies to that new revenue for as long as the ROI Wire engagement is active. When the engagement ends, the fee obligation on new work ends with it.

Revenue Share: Aligned to Contingency Economics

How It Works

You fund the media spend, list licensing, and delivery infrastructure. ROI Wire builds the program, operates the channels, and books the conversations. When a prospect we originated becomes a client and generates revenue, ROI Wire receives a share of that revenue.

"Originated" has a specific meaning. The prospect references the correspondence, or first-touch attribution shows a program element before any other contact. We do not claim prospects who were already in your referral pipeline or who found you independently.

Who This Fits

Revenue share works for firms with large, lumpy outcomes: healthcare claims recovery, tax credit capture, litigation funding, distressed debt, contract resolution. The upside must be large enough to support a share without distorting your unit economics. If your average engagement is worth six figures or more, the math can work.

Your Obligations

You must maintain accurate data. You must respond to leads within the window we define. You must report closed revenue in the CRM so attribution can be reconciled. You must not dispute every attribution call. Revenue share requires trust in the counting.

Who This Does Not Fit

Firms with small ticket sizes. Firms that cannot track origin cleanly. Firms that treat every lead as possibly organic. Firms that will litigate over attribution.

Retainer: Predictable for Predictable Economics

What the Retainer Covers

The fixed monthly fee covers list build, Email Correspondence, Direct Mail, Retargeting, phone follow-up, and monthly reporting. You know your cost before the first message sends. You own every conversation the program produces.

Why Some Clients Prefer It

Retainer fits firms with steady deal flow, recurring revenue, or professional services where the engagement value is harder to isolate. It fits principals who want to control the program economics and who have the internal capacity to convert consistently. It fits firms where revenue share would create accounting complexity or partner disputes.

What Happens in Quiet Months

Every program has them. The retainer continues. We do not pause and restart. The program builds cumulative presence in your target accounts. The retainer buys persistence, not just activity.

What ROI Wire Delivers

List refresh quarterly. Copy rotation monthly. Attribution reporting monthly. Phone follow-up within 48 hours of engagement. Retargeting sequences that keep the program visible to named profiles across Google Display, LinkedIn, and Meta.

How We Decide Together

The Conversation

We ask about your average engagement size, your sales cycle, your referral mix, and your internal capacity. We ask how you currently track lead source. We ask whether you have the data to support a targeted program. The structure emerges from your answers, not from our preference.

The Setup Timeline

Either model requires 4 to 6 weeks before the first message sends. List build takes time. Copy takes time. Deliverability infrastructure takes time. We do not rush this. A program that launches broken stays broken.

Attribution and the Gray Zone

The Monthly Report

Every month you receive a report: messages sent, responses received, conversations booked, and originated revenue attributed. The report uses UTM parameters on email CTAs, tracked phone follow-up, and CRM tagging by the operator at the time of booking.

The Overlap Problem

Some prospects sit in both your referral pipeline and our correspondence sequence. We have a policy for this. We do not overclaim. The monthly report flags these cases. We credit you unless the program clearly preceded and prompted the engagement.

Your Role in Closing the Loop

Attribution requires your input. You must mark conversions in the CRM. You must note when a prospect mentions the mail piece or the email. You must tell us when a booked conversation does not convert, so we can adjust targeting. The report is only as good as the data you return.

Disqualifiers Apply to Both Models

Who We Decline

We decline firms that want mass volume without targeting precision. Solo practitioners who cannot absorb the conversations the program produces. Principals who close entirely by personal relationship and will not let an operator advance the first conversation. Firms with no identifiable buyer list or no public trigger event. Firms that are combative, slow to provide data, or will dispute every attribution call. Firms expecting revenue share universally without considering retainer. Firms whose professional work is regulated in ways that make certain unsolicited contact inadvisable. Firms that expect ROI Wire to perform the client's professional work: write the claim charts, review the contracts, analyze the prior art.

This selectivity protects both parties. A bad engagement costs more than no engagement.

The Four Detail Pages

This overview connects to four deeper pages:

• Revenue Share Engagements: the mechanics, the fit, and the obligations specific to contingency-based economics.
• Retainer Engagements: the fixed-cost model, what it covers, and how it behaves through quiet months.
• How ROI Wire Measures Attribution: the operational definition of originated, the monthly report, and the gray zone policy.
• Who ROI Wire Is Not For: the full list of disqualifiers, stated plainly without apology.

The Principle Behind the Pricing

ROI Wire does not publish percentages, retainer amounts, or split terms. Every engagement is scoped to the client. The principle is alignment: our incentive should match your incentive. Where the upside is large and contingent, revenue share aligns. Where the economics are steady and the value is operational, retainer aligns. Where neither fits, we decline.

We do not negotiate pricing before we understand the program. We do not offer "risk-free" or "no cost" as absolute claims. We do not promise revenue share as a universal offering.

The structure is a function of your business, not a product we sell.

What You Should Bring to the First Conversation

Your current deal size and volume. Your sales cycle length. Your referral percentage. Your buyer list, if you have one. Your trigger events, if you know them. Your internal capacity for follow-up. Your history with outbound, if any.

We will tell you whether the fit is there. We will tell you which structure fits. We will tell you if neither does.