Referrals have a ceiling. We build past it.

Outbound retainer or revenue share when the buyer has to be found. Paid search and visibility when they’re already looking. Recovery, audit, tax credit, compliance, specialty finance, contract resolution.

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ROI Wire runs two programs for firms that don't need a general agency. Recovery, audit, tax credit, compliance, specialty finance, and contract resolution: practices where the buyer sometimes has to be reached and sometimes is already searching. Outbound works the first case: contingency, fee-at-close, or success-fee, built from a list. The Visibility Program works the second: paid search and profile, built for the buyer who is already looking.

These are not verticals we pivoted into. They are the only firms we work with. Whichever program fits your practice, we understand the economics before we write the first letter or launch the first ad.

We build the list, write the message, and book the meeting.

We find the firms who need what you recover, audit, finance, or staff, and we put you in front of them. Not with a broadcast email and a bought list. With a list built from the specific payer types, shipper categories, employer profiles, or borrower classes where your work lands, messaging written in the language of the problem they have, not the service you sell, and a booked meeting with the person who signs.

The list

Built from the industries you actually serve: public records, broker data, or custom research, whatever the target calls for. We find the specific payer types, shipper categories, employer profiles, and practice sizes where your recovery work lands.

The message

Copy written in the language of the problem your buyer has, not the service you sell. Your buyer knows what a duty-drawback is. They may not know what they're leaving on the table. We tell them.

The meeting

Meetings with the people who sign, not the people who forward things. Direct correspondence to the principals and CFOs whose organizations have recovery exposure your firm can work.

2×

Revenue: contract resolution firm, direct mail added to stack

Fee on meetings that do not close: under revenue share, our fee comes only from closed revenue

100%

Contingency: for high-ticket engagements, our fee comes from what we bring in

See every industry we serve

For qualifying engagements, our fee comes from what we bring in.

High-ticket, contingency-fee, and success-fee practices (healthcare claims recovery, commercial dispute resolution, tax credit capture, specialty finance, and similar) are eligible for performance-only terms. Under revenue share, you cover the direct program costs: list, email infrastructure, postage, retargeting media, and phone follow-up. Our fee is 5–10% of revenue from clients we introduce, on new work while the engagement is active. If we book meetings that don't close, you owe no fee. If we book no meetings, you owe no fee.

Hourly-rate and project-fee businesses are not eligible for performance-only terms, but we can work on a cost-per-lead basis when the economics support it, though it is not our preferred structure. If your model doesn't qualify, we'll tell you before we take an engagement.

Most firms we work with have tried retainer-based agencies before. The pattern is familiar: deliverables arrive, activity reports accumulate, and the invoice comes regardless. We work the other way.

	Referral-only	Retainer agency	ROI Wire
Monthly cost	$0	$5,000–15,000	$0
Risk to firm	Pipeline ceiling	Full fee, results or not	None, fee comes from closed revenue
Niche expertise	Yours	Usually generic	Recovery, audit, and credit-capture only
What you pay for	Nothing	Activity, not outcomes	Closed clients only
Channel	Word of mouth	Email, paid ads	Direct mail + email to named principals

How we work

For buyers who are already searching, you pay ad spend and a scaling retainer.

Practices whose buyer is already looking (bankruptcy and restructuring, specialty finance, regulatory compliance, contract disputes, crisis and forensic work, and high-stakes recovery, among others) run on the Visibility Program: paid search, a web profile, and LinkedIn placements aimed at referring counsel. You pay ad spend directly to Google and, where we run it, LinkedIn. ROI Wire is billed on a retainer that scales with that spend, not a percentage of closed files. A landing page may be included at no additional cost, and a full website build is always quoted and billed separately.

This is not performance-only: the retainer is paid on the ad program, not on closed revenue. Hourly-rate and fixed-fee practices are frequently the strongest fit, because the billing does not depend on a share of closed revenue. Ads can be live in under a week once the keywords and spend are approved.

Most firms can also benefit from an outbound program that builds connections with the buyers and referral sources who do not yet know to look. Where a practice's hub allows outbound, the two programs run side by side, aimed at different slices of the same buyer population.

We do not write, mail, or phone anyone who did not ask to be contacted. We do not run LinkedIn message outreach of any kind. We make the firm findable at the moment the buyer is already looking. The firm does the work.

How the Visibility Program works

What happens after you reach out.

If your buyer has to be reached

One conversation. You describe your practice: what you recover, what an engagement closes for, and what your ideal client looks like. Twenty minutes, usually.
We build the list. Specific firms in your recovery verticals. Named principals with exposure your firm can work. Public records, licensing data, and broker lists where they sharpen the target. Verified to the industries you actually serve, not sprayed from a generic file.
We write and send. Direct mail and email to the people on the list. In the language of their problem. We handle the copy, the channel, and the cadence.
Meetings land on your calendar. With the people who sign. You take the call. We stay in the background.

If your buyer is already searching

One conversation. You describe your practice and the work you actually take. Twenty minutes, usually.
We build the ads and the page. Google ads around the specific searches your buyer types, and a landing page and web profile that hold the click.
We launch. Ads can be live in under a week once keywords and spend are approved. LinkedIn placements reach the referring counsel who send this work.
Calls come to you. From buyers who found you. You take the call. We stay in the background.

You're a fit if

Recovery, audit, compliance, and specialty finance firms doing $500K and up in annual fees. You have a proven practice and a clear engagement model. You know what a closed client is worth and roughly how long the work takes to perform.

If you're earlier than that, we'll tell you. The outbound we build requires a credible story about outcomes. Firms that haven't closed enough to know their numbers aren't ready for what we do, and we won't take money from firms that aren't ready. Come back when you have five to ten closed engagements.

About the team