Paid search and profile. Billed as a Visibility Program. Not outbound.

This page is the third engagement model. It is not an outbound retainer with ads bolted on. It is not revenue share. It is the Visibility Program: paid search and online profile. You pay ad spend directly. We bill a retainer that scales with that spend.

What This Is

Buyers in some practices do not sit on a list you can write to. They search when a matter appears. They check a directory. They read a bio. They ask counsel who is already on a panel. The job is to be findable and credible at that moment, not to introduce yourself in a letter they did not ask for.

We run two bodies of work under this model:

• Paid search — campaigns for buyers who query the problem when they have it. Tight theming. Specific intent. Not brand awareness for its own sake.
• Online profile development — directories, firm bios, and the reputation surfaces a sophisticated buyer checks before they call.

One result we are permitted to cite: $84,000 retainer secured from $184 in targeted, hyper-specific ad spend, in 10 days, for a Latin America contract resolution client. That “retainer” is the client’s engagement fee, not our billing model. Details on /results/.

Bar and licensing compliance

This track does not include unsolicited correspondence. Search, profile, and any foundational work that sits alongside it — copywriting, landing pages, web design — can still touch a client's own marketing-compliance rules. ROI Wire builds and executes marketing programs; we are not the client's counsel and this is not legal advice. Licensed-professional clients are responsible for confirming the work complies with their own bar or licensing body's advertising rules, which vary by jurisdiction and by practice area. We will adjust the approach at the client's direction. Those obligations remain the client's to manage. We do not represent that any channel or surface is permitted in every jurisdiction.

How we bill

On paid search, you pay the ad platforms directly. ROI Wire is billed on a retainer that scales with the amount of ad spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer. Details on paid search.

A landing page for the campaign may be included at no additional cost. A full website build is always quoted and billed separately.

You pay whether a given week produced a call. That is the honest trade. If you need the cost to move with collections, revenue share is the other conversation, and it is an outbound conversation.

What Is Not Included

List-building for solicitation. Email correspondence. Direct mail. Phone follow-up against a file. Appointment setting from unsolicited correspondence. Anything that introduces your firm to a named principal who did not ask.

If you want that program, it lives on revenue share and outbound retainer. Mixing the two on one page is how a bankruptcy firm gets sold the outbound program. We will not do that.

Who This Is For

Bar-restricted practices, where unsolicited contact is professionally inadvisable. Incident-driven work, where there is no pre-event list that is honest to write to. High-touch practices whose buyers find counsel, not the other way around. Hourly and project-fee firms that were told, correctly, that they do not fit revenue share and still need pipeline.

Examples on this site that belong here: bankruptcy law firms, many contract-resolution practices, crisis PR, ransomware negotiation, data-breach response, asset-forfeiture recovery, opportunity-zone and transfer-pricing advisory.

Who This Is Not For

Firms that can write to a list and whose counsel allows it. Those firms should look at outbound, not at this page as a cheaper substitute for correspondence.

Firms with no capacity to take inbound. Search that produces a call you cannot return is wasted spend.

Firms that want us to perform the professional work: write the claim charts, review the contracts, appear on the matter. We originate attention. We do not practice.

Firms that want mass volume without specificity. Hyper-specific search is the point. Broad awareness is not the product.

How This Relates to the Other Two Models

Revenue share and outbound retainer share a program and split on billing. Visibility Program is a different program. You will not be put on all three. You might, in a later year, run outbound in one vertical and Visibility Program in another. That is a scoped exception, not the default.