Paid search for buyers who are already looking.

This is one half of the Visibility Program. The other half is online profile development. Together they are for firms whose buyers have to find them. The engagement structure is on /engagements/visibility/.

What we run

Search campaigns aimed at people who type the problem when they have it. A general counsel looking for counsel on a dispute. A company in the window after a filing. A buyer who will not take a cold letter and will take a result that names the matter in the language they use.

The work is hyper-specific. Broad, cheap traffic is not the product. We would rather spend a small amount of money on the queries that match the practice than a large amount of money on everything adjacent to it.

One result we are permitted to describe: $84,000 retainer secured from $184 in targeted, hyper-specific ad spend, in 10 days, for a Latin America contract resolution client. “Retainer” there is the client’s engagement fee. The spend was search. It was not a mail program. Full context on /results/. We are not publishing the query list.

Copy is written in the same voice as the rest of this site: plain, specific, no agency adjectives. A search result that sounds like every other vendor will be skipped by the same buyer who skips a bad letter.

How we bill

You pay the ad platforms directly. ROI Wire is billed on a retainer that scales with the amount of ad spend. That is not a flat project fee, and it is not a percentage of your closed files. It is also not an outbound retainer. The outbound retainer is a different program, on a different page.

You pay for the campaign to run, not for a closed file. If you need the cost to move with collections, that is revenue share, and revenue share is outbound.

We do not publish a search rate card on this page. Scope is set after we know the practice, the geography we can name (never more specific than you allow), and whether there is enough honest query volume to bother.

Landing pages and websites

A campaign needs a place to land. A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Those are different products. Do not read “we can put a page behind the ads” as “we rebuild the site.”

Web Design as a foundational service (site refresh, landing-page step on outbound, full builds) is listed on /services/.

Who it is for

Practices where the buyer searches. Bar-restricted firms. Incident-driven work. High-touch contract resolution, bankruptcy counsel, crisis and forensic leaves that cannot be prospected in advance. Hourly and project-fee firms that do not fit revenue share and still have a buyer who queries.

You still need capacity to take the inbound. Search that produces a call you cannot return is wasted spend. You still need a profile a buyer can check after they click. Search into a blank or amateur surface is how you pay for someone else’s referral.

What we do not do

• We do not run paid search as a correspondence channel. No list, no email correspondence, no mail drop hiding behind an ads login.
• We do not sell appointment setting off a bought file as “lead gen.”
• We do not run undifferentiated awareness for its own sake.
• We do not promise that every vertical has enough honest search volume. If the queries are not there, we will say so rather than spend your money proving it.
• We do not practice law, recover claims, or sit on the matter. We make you findable. You do the work.

How this sits next to outbound

Outbound is still the program for firms we can write to. It has not been replaced. Many clients will only ever need one track. Do not buy both as a bundle unless the practice actually has two different buyer motions.