Most people outside this industry assume recall work gets sold the way it looks in the news. A product fails, a company panics, and someone starts calling firms off a list they found in a legal…
Continue readingDirect mail works until the same list sees the same letter too many times. Then response slides and most people blame the channel. The channel is fine. The campaign is tired.
Continue readingNobody wakes up wanting a workers comp premium audit. The offer is invisible until someone names the money on the table. Branding does nothing for firms like yours.
Continue readingFor a firm that bills six figures on a single recovery, acquisition cost tolerance is high. That is not a reason to ignore it. It is a reason to know it precisely.
Continue readingYour best prospects do not fill out forms. A letter on the desk still reaches the CFO who ignores email. The economics of doing that at scale come down to one postal class.
Continue readingCold email is how you reach the firms that have never heard your name. CAN-SPAM prices the mistakes per message. Here is the line between a channel and a liability.
Continue readingYou are asking a stranger to believe there is six figures sitting in his denied claims and that your firm can get it. He has never heard of you. Whether he replies comes down to trust.
Continue readingA few hundred dollars a month and someone overseas runs your cold email. For a firm that bills six figures a case, the price looks like nothing. That is exactly the problem.
Continue readingRevenue share or outbound retainer when you can work a list. Paid search and profile when the buyer has to find you.
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