Click Through Rate

When launching a display ad campaign, optimizing your creatives for a high click-through rate (CTR) should always be your first priority. CTR is more than just a metric—it’s an indicator of how engaging and relevant your ad is to your target audience. A strong CTR not only drives traffic but…

In the expansive world of digital marketing, understanding the metrics that gauge the success of online campaigns is crucial. One such metric, central to assessing the effectiveness of online advertisements and emails, is the Click Through Rate (CTR). This simple yet powerful indicator can help marketers fine-tune their strategies, optimize…