Digital Advertising

Cost Per Sale (CPS) is a critical advertising metric that measures the amount you spend to generate a single sale. In advertising, understanding CPS is essential for evaluating the efficiency and profitability of your campaigns. If your CPS is too high, it can signal inefficiencies that make it impossible to…

In the world of marketing, many business owners face a hidden challenge: their accounts are managed by junior or inexperienced staff due to their limited budgets. While this might not be openly disclosed by agencies, it is a common practice that directly impacts campaign performance. Understanding this issue and addressing…