“Post and Hope”

The term “digital native” is often associated with young individuals who were born into the age of the internet and mobile technology. It’s a common assumption in the business world that these digital natives possess innate digital marketing skills simply because they have grown up with technology at their fingertips.…

In the rapidly evolving realm of digital marketing, the ‘post and hope’ strategy—an approach where content is simply posted on social media with the expectation that it will organically reach and engage customers—has proven increasingly ineffective. This tactic relies on the hope that posts will gain traction through minimal effort…