Buyers and sellers of paper already look for a broker who knows what they hold.

Distressed debt and claims trading is a bilateral market. NPLs, charged-off receivables, deficiency balances, bankruptcy claims, judgment paper. There is no exchange. The same originators call when they need to move paper. The same funds bid on the same strips. When one of them slows, the quarter slows with it.

We do not write to those banks. We do not mail a fund. A seller or a buyer looking for a broker who understands the paper has to find the desk. So does counsel when the last three relationships are the wrong three.

Receivership, ABC, and liquidation on this hub are different work. Do not merge a claims book into a plant close.

How these deals actually work

Distressed debt and claims trading is a bilateral market. NPLs, charged-off receivables, deficiency balances, bankruptcy claims, judgment paper. There is no exchange. A seller (a bank, a captive, a fund cleaning a strip) and a buyer (another fund, a family office, a specialist) meet through a broker who understands that paper. Docs, tape quality, and whether the claim will survive an objection are the file. This is not a plant close and not a receivership of an operating company.

The same originators call when they need to move paper. The same funds bid on the same strips. When one of them slows, the quarter slows with it. A seller or buyer already looking for a desk that knows this paper is not in that standing call. Counsel who sit on claims also send, when the last three relationships are the wrong three.

We do not bid the paper. We make the desk findable when the tape is in motion.

What a buyer is actually searching

They type distressed debt broker, NPL buyer, bankruptcy claims trading, charged-off receivables buyer. Today is a strip that has to move, a fund raising, or a bank cleaning a book. Last quarter the standing relationships were enough.

Sellers and buyers use different words. If you sit in the middle, both queries matter. If you only buy, do not look like a broker. If you only broker, do not look like a principal.

A campaign that sounds like collections litigation will miss the portfolio manager. The language is the paper, not a dunning letter.

Objections we hear

The same three captives already call us. They call when they call. The fourth seller, or the buyer who is not in that rotation, searches.

We’ll wait for the next tape from the usual fund. Waiting is how a quarter goes empty when that fund pauses.

This is just collections. Collections is not a claims book. Judgment recovery is a different hub. Do not merge them.

Who this is actually for

Desks that actually broker or trade this paper, in the asset types they name. The lead worth the spend is a live tape or a live bid. A consumer with a single charged-off card is not that lead. A plant with equipment to sell is the liquidation leaf.

This page is a poor fit for a shop that wants to mail every special-assets group in a bank directory. That is outbound. It is not this campaign.

Tape layout, servicing status, and whether a claim is objected to are the diligence. A broker who cannot read that tape is not this desk. A principal who only buys one strip should not look like a matchmaker. Say which side of the table you sit on.

If you do not trade bankruptcy claims, do not bid them. If you do not touch consumer NPLs, do not look like a charge-off mill. The live tape is the unit of work, not a standing lunch with the same three captives.

The live tape is the unit of work. A fund that might sell next year is not a lead. Bid the strip that has to move, in the paper you actually know, and do not look like a collections mill while you do it. Settlement versus a true trade, and whether you sit as agent or principal, belong on the first screen, because the other side of the tape will ask.

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How the campaign runs

Google ads for the people already looking. Not one generic “debt buyer” campaign. Sellers searching a broker for a book they need to move without a public fire sale. Buyers searching a desk that trades the paper they actually hold, in the asset types you actually make a market in. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on a claims desk and not a consumer-debt mill. Bios and listings in the language of the paper, not a teaser rate. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at referring counsel: lunch-and-learns for bankruptcy and creditor-side lawyers who send a book after they already know two desks. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why a seller, a buyer, or a referring lawyer trusts the desk enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of banks, captives, funds, or family offices. We do not write, mail, or phone collections officers or portfolio managers who did not ask. We do not bid the paper, sit the trade, or service the book. We make the desk findable. The desk does the work.

This is not receivership, ABC, or plant liquidation. Those are different pages.

Program pages

Visibility Program

The full model: what you pay, what we bill, and who this actually fits.

Paid search

The mechanics behind the click: keywords, spend, and a retainer that scales with it.

Online profile development

What a buyer checks after the click and before the call: directories, bios, and reputation.