Incident work and forensic work are searched. Continuity, spill, fire, and recall can still be written to.
Crisis PR, ransomware, data-breach response, forensic accounting, and forensic engineering run as Visibility Program work. Business continuity, spill, fire, and recall stay on the outbound program.
Crisis and forensic firms are hired after damage is visible, or to keep it from becoming visible. Referrals from adjusters, brokers, and general counsel still exist. They still have a ceiling. The mistake is treating every practice as a correspondence program.
Crisis PR, ransomware negotiation, and data-breach response are Visibility Program work. The buyer is in the incident, on an insurer or IR panel, or searching for a name that will survive a board call. Forensic accounting and forensic engineering join them: the reconstruction and the failure are already a search. We do not send a letter into a crisis or a claim.
Visibility Program practices run the same campaign: Google ads to produce inbound, foundational website and directory work so the click holds, and LinkedIn ads for thought leadership and lunch-and-learns. Ads can be live in under a week; approval on your side is usually the wait. Foundation is a different clock. We do not write to the underlying client who did not ask. Lawyer-to-lawyer correspondence can be used in select circumstances; it is not the outbound program. Generalist marketing agencies want large spend and a lot of traffic. These practices close fewer files. The campaign is built for that.
Business continuity, environmental spill, fire and explosion, and product recall stay outbound on this hub. Those leaves are not rewritten in this pass.
Visibility Program practice areas
- Crisis PR: regulatory and reputational events; the GC searches under the clock
- Ransomware negotiation: incident-driven; the number is not in a referral book
- Data-breach response: incident-driven; insurer and IR panels
- Forensic accounting: the reconstruction is already a search
- Forensic engineering: the failure is already a search
Stays on outbound
- Business continuity consulting: stays outbound. Not rewritten in this phase.
- Environmental spill response: stays outbound. Not rewritten in this phase.
- Fire and explosion investigation: stays outbound. Not rewritten in this phase.
- Product recall management: stays outbound. Not rewritten in this phase.
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
Visibility Program
How this work is scoped and billed.
Paid search
Google ads. You pay the ad spend. We bill a retainer that scales with it.
Online profile development
Directories, bios, and reputation surfaces a buyer checks after they see you.
Who we reach
The statement is due in hours. Google for the GC. LinkedIn for referring counsel. We do not write into the crisis.
Insurer panels and referring law firms cap out. Buyers search after they find a breach. There is no mailing list of companies that will be breached next month.
ROI Wire builds outbound correspondence for environmental spill response firms: Email Correspondence, Direct Mail, and retargeting to reach facility managers, risk officers, and environmental counsel before the next incident.
Outbound correspondence that puts fire and explosion investigation firms in front of insurance adjusters, risk managers, and counsel who need origin and cause expertise.
The reconstruction is already a search. Google for the GC or the trustee. LinkedIn for referring counsel. We do not write into the matter.
The failure is already a search. Google for the GC or the carrier. LinkedIn for referring counsel. We do not write into the claim.
Product recall management firms need qualified buyers before the crisis hits. ROI Wire's Email Correspondence and Direct Mail reach consumer product, medical device, and automotive executives who have not yet met you.
The encryption notice does not come with a referral. Google for the CISO and the GC. LinkedIn for referring counsel. We do not prospect a CISO list.
Outbound demand generation for business continuity consultants: Email Correspondence and Direct Mail that reach risk officers, CFOs, and operations leaders before the next disruption.
A live search is not a letter into the claim.
If the buyer is already looking, it is Google, foundation, and LinkedIn. If we can name the risk officer before the event, that leaf stays outbound.
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