The loss is already a search.

Cargo recovery arrives through brokers, carriers, and news. A theft hits a trade desk or a local story, and the shop that already has the broker’s cell phone gets the call. That is a ceiling. The shipper whose trailer disappeared last night is not on that broker’s list.

They search. Insurers, brokers, and security managers who send this work are the LinkedIn side. A letter to every shipper in a corridor is not.

Skip tracing locates a person or an asset that moved. This leaf is freight that was stolen. Skip tracing lives on high-stakes recovery.

How these deals actually work

A load is gone. The shipper, 3PL, or carrier is deciding whether to handle it in-house, wait on the broker, or find a specialist now. Insurers, brokers, and security managers send this work. So does a trade-desk phone call, and so does a local story. The shop that already has the broker’s cell phone gets that call. The shipper whose trailer disappeared last night is not on that list. Counsel can be in the file. This is not exclusively a lawyer’s business.

The first hours are police, insurer, and whether the freight can still be found. Recovery work is not a shortage claim from last quarter and it is not skip tracing a person. It is freight, a route, and a clock that started when the seal was broken or the truck did not show.

What a buyer is actually searching

They type cargo theft recovery, stolen load recovery, hijacked trailer, cargo theft investigator. Today is the theft. Last week the load was on the schedule. They are not shopping a panel for next year. They are trying to decide, tonight, whether to wait on the broker.

3PLs and security managers search the same night. Insurers search when the claim is already a claim. Those are different queries and different landing-page jobs.

Insurers, brokers, and security managers are LinkedIn. The shipper with a missing trailer is Google.

Objections we hear

Insurance will handle it. Insurance will pay what the policy pays. Recovery is a different job, and the insurer is often the one who wants it done.

We’ll wait on the broker. The broker may already have a shop. They may also be the reason the shipper is searching at midnight.

We’ll handle it in-house. Some security teams do. The ones searching do not have that bench tonight.

Who this is actually for

Shops that actually recover stolen freight, not general investigators who will “look into it.” The lead worth the spend is a live theft: shipper, 3PL, carrier, or insurer with a load that just moved. A year-old shortage and a warehouse inventory miss are usually not that lead.

This page is a poor fit for a firm that wants to mail every shipper in a corridor. That is outbound.

Fictitious pickup, hijack, and a trailer that rolled away from a yard are different fact patterns. Last-known location, ELD and GPS pings, and whether the load still exists to recover are the first questions. Insurers want recovery and subrogation. Security managers want the freight and a process that does not repeat. Brokers sit in the middle and are sometimes the referral and sometimes the reason the shipper is searching at midnight. Counsel can be on the file. They are not the only door.

A live load is worth the spend. A shortage claim from last year is usually an insurance fight, not a recovery deployment. If the shop also does that fight, say so. If it does not, do not bid “cargo claim” as if it were a theft in progress.

After the first night the work is leads, yards, and whether the cargo is already sold. A shop that only writes reports for the insurer is not a recovery shop. A shop that only chases freight and cannot talk to the claim is a different gap. The shipper searching at midnight does not know which one they found. The page has to say which job you do, or the click is a mismatch.

If the shop cannot deploy when the load is still moving, do not bid the midnight query. Day-shift claim files are a different product. The shipper typing at 1 a.m. can tell the difference on the first screen.

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How the campaign runs

Google ads for shippers and 3PLs searching cargo theft recovery, not one generic “investigation” campaign. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on the shop and not a mill. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at insurers, brokers, and security managers: lunch-and-learns, not a message sequence. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why the buyer or a referrer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of shippers. We do not write, mail, or phone 3PLs who did not ask. We do not recover the freight. We make the shop findable. The shop does the work.

This is not skip tracing. That is a different page.

Program pages

Visibility Program

The full model: what you pay, what we bill, and who this actually fits.

Paid search

The mechanics behind the click: keywords, spend, and a retainer that scales with it.

Online profile development

What a buyer checks after the click and before the call: directories, bios, and reputation.