The brand is already looking.

The work shows up as a factory, a diverted container, or a marketplace seller flooding a listing. Law firms that already have too much of this, and the crisis inbound after a seizure, are how most shops eat. Both are leftovers. The brand that just found the listing is not in that caseload.

The GC or the brand lead searches. Lawyers who refer this work are a real LinkedIn audience here. A mailer to every brand with a trademark filing is not the campaign.

IP infringement recovery is the lawsuit after the use. This leaf is the protection and takedown work that tries to get there first: IP infringement recovery.

How these deals actually work

They found the listing. Counterfeit on a marketplace, or product in a diverted-goods channel. The usual outside counsel is too slow, too generalist, or has a conflict. The GC or brand-protection lead, investigators, platform teams, and sometimes customs or counsel who actually do this work are the room. Law firms that already have too much of this send leftovers. Crisis inbound after a seizure sends a spike. Neither is the brand that just found the listing.

Takedowns, seller identification, supply-chain work, and a later infringement action are different phases. IP infringement recovery is the lawsuit after the use. This leaf is the protection and takedown work that tries to get there first.

What a buyer is actually searching

They type brand protection, counterfeit seller, marketplace counterfeit, diverted goods investigator. Today is a listing or a seizure. Last month they thought the channel was clean. This month a customer, a distributor, or a platform notice made it not clean.

Some search Amazon brand protection, Alibaba counterfeit, or a specific marketplace because that is where they found it. If you do not work that channel, do not bid it.

Lawyers who refer this work are LinkedIn. The GC who just found the listing is Google.

Objections we hear

Our outside counsel does this. Then they do, unless they are too slow, too generalist, or conflicted. That is the GC who searches.

The marketplace handles it. Platforms take down what they take down. They do not run the brand’s investigation.

We’ll wait for a lawsuit. Waiting is how the listing multiplies. The searcher already saw the second seller.

Who this is actually for

Shops that actually do brand protection and counterfeit work, not a general IP firm that will “send a letter.” The lead worth the spend is a live listing or a live diversion. A trademark filing with no infringement is not that lead.

This page is a poor fit for a firm that wants to mail every brand with a trademark registration. That is outbound.

Test buys, seller identification, platform notices, customs recordation, and repeat-offender patterns are the work after the listing is found. A diverted genuine product is not the same file as a fake, and the remedy is not the same. Marketplace channels and physical diversion do not share a playbook even when they share a GC. Takedowns can be fast. Mapping a supply chain is not. A page that only promises “we send a letter” will lose the brand lead who already did that.

Conflicted or generalist counsel is a common reason this search happens at all. The firm that already owns the brand’s litigation may be the wrong firm for a marketplace flood. That is not an insult. It is why a specialist shop has to be findable the week the listing appears.

In-house brand teams at large companies already have a process and still search when the process misses a channel. Mid-size brands often have no process and a GC who just got a photo of a fake. Those are two buyers. One wants a specialist overlay. The other wants someone who can start this week. If you only do one of those jobs, do not bid both queries as if they were the same engagement.

A trademark mill that files applications is not this work. The buyer found a listing, not a registration gap. If you do not take down sellers and map sources, do not sit on this query. Platform work and customs work are different retainers; if you only do one, the first screen should say which.

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How the campaign runs

Google ads for GCs and brand leads searching counterfeit or brand protection, not one generic “trademark” campaign. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on the shop and not a mill. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at lawyers who refer this work: lunch-and-learns, not a message sequence. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why the buyer or a referrer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of brands. We do not write, mail, or phone GCs who did not ask. We do not take down the listing. We make the shop findable. The shop does the work.

This is not IP infringement recovery. That is a different page.

Program pages

Visibility Program

The full model: what you pay, what we bill, and who this actually fits.

Paid search

The mechanics behind the click: keywords, spend, and a retainer that scales with it.

Online profile development

What a buyer checks after the click and before the call: directories, bios, and reputation.