Unauthorized use is already live. The rights holder is already looking.

Patent and trademark recovery that depends on law-firm referrals and in-house relationships hits a ceiling. The rights holder has already seen the use. Writing to general counsel, product managers, and IP directors is the outbound program. It is not this practice.

We do not write to those GCs, and we do not mail the product manager the week the knockoff appears. The job is to be findable in the days the use creates, and to be the name a referring IP lawyer already has when they cannot keep the recovery.

License-contract fights (royalty, sublicense, field of use) live on IP licensing disputes. Different matter, same model, different page.

How These Deals Actually Work

A rights holder finds an unauthorized use: a competitor shipping a product too close to a patent claim, a counterfeit listing using a registered mark, a former licensee still selling past the term of the agreement. The GC or IP director now has to decide what to do about it, and litigation is not always the answer. Full patent or trademark litigation is expensive, slow, and often disproportionate to a single use that a cease-and-desist, a settlement, or a royalty recovery would resolve faster and cheaper.

That gap is where a recovery practice lives. Litigation counsel on retainer wants the case worth trying, not the volume of smaller uses worth resolving through a demand and a settlement. Referring IP litigators know this, and they know a recovery specialist is the right hand-off for the file they do not want to keep open on their own docket. The rights holder does not know that specialist exists until they search or a referring lawyer sends the name.

License-contract disputes, a royalty fight, a sublicense breach, a field-of-use violation, are a different matter entirely and live on the IP licensing disputes leaf. This page is recovery from an unauthorized use, not a contract already in place.

What a Buyer Is Actually Searching

The GC or IP director who just found the use searches specifically: unauthorized use of trademark, patent infringement recovery, counterfeit seller cease and desist, trademark enforcement recovery. They found the use today or this week. They are not shopping a category of law firm. They want to know what happens next.

A product manager who spotted a knockoff on a marketplace searches differently, often less formally: how to stop someone copying my product, trademark infringement online seller. They may not even know the legal term for what they need yet.

Referring IP litigators search a third way: IP recovery firm to refer, trademark enforcement co-counsel, patent recovery specialist. They have a client with a file that is not worth their own docket space. They need a name they trust to take it.

A generic "IP lawyer" campaign catches none of these well. Patent recovery and trademark recovery are different searches with different urgency, and a referring litigator is searching for something else again.

Objections We Hear

Our litigation counsel already handles this. Litigation counsel wants the case worth trying in court. A single unauthorized use worth a demand letter and a settlement is often below that threshold, and it sits unresolved rather than referred out, unless the rights holder knows a recovery specialist exists.

We already have outside IP counsel on retainer. Retainer counsel bills for advice and prosecution work. Chasing every unauthorized use across a portfolio and recovering value from each one is a different, more operational practice, and it is usually not what the retainer covers.

This is just trademark enforcement. Enforcement stops the use. Recovery goes further: royalties or damages from a use that has already been caught, not just a cease-and-desist that ends it going forward.

Who This Is Actually For

Firms that actually pursue infringement recovery, in the rights types and industries they know well, with the capacity to act quickly once a use is identified. The lead worth the spend is a rights holder with a use already found, or a referring litigator with a file they do not want to keep.

This is a poor fit for a firm chasing large patent litigation as its primary book, or a firm that wants a scraped list of possible infringers to solicit cold. Bid the rights types you actually recover on. A generic infringement query buys a case your firm was never built to run.

How the campaign runs

Google ads for the people who have seen the use. Not one generic “IP lawyer” campaign. Patent owners searching unauthorized use and recovery. Trademark and brand owners searching the same fight on the mark. Keywords are always custom to the rights and the recovery work you actually take. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on a recovery practice and not a generic litigation mill. Bios and listings in the language of the use and the recovery, not “full-service IP.” A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at referring counsel: CLE and lunch-and-learns for patent and trademark litigators who should not keep the recovery. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound after the use is seen. Foundation is why a rights holder or a referring lawyer trusts the firm enough to call.

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Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

Lawyer-to-lawyer, in select circumstances

Lawyers may solicit other lawyers. In select circumstances, when the target is referring counsel rather than the rights holder, direct mail or similar correspondence to other lawyers can be part of the work. That is an exception, not the default. It is not a list of GCs holding unauthorized-use files. It is not LinkedIn message outreach. Bar rules still vary; the firm confirms what it can run. We do not represent that any channel is permitted everywhere.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of rights holders or of companies with portfolio gaps. We do not write, mail, or phone GCs, product managers, or IP directors who did not ask. We do not sit the infringement action or recover the claim. We make the firm findable. The firm does the work.

License-contract fights live on the contract-resolution hub. Judgment, cargo, and skip tracing on this hub stay outbound.

Program pages

Visibility Program

The full model: what you pay, what we bill, and who this actually fits.

Paid search

The mechanics behind the click: keywords, spend, and a retainer that scales with it.

Online profile development

What a buyer checks after the click and before the call: directories, bios, and reputation.