The last surety is a path. The claim is already a search.
The lawyer who sent the last REA is not sitting this one. Google for the contractor or the GC. LinkedIn for referring counsel. Not a letter to the contractor who has not asked.
Surety brokers and government-contracts lawyers are how claim files arrive until they are the ceiling. The contractor already looking at a live CDA or REA does not wait for that broker.
What is actually broken
The claim is the trigger. Adding another referring lawyer does not put you in that search, and mailing the contractor is the outbound program.
How the campaign runs
Google ads for contractors and GCs searching a CDA claim or an REA, not one generic “government contracts lawyer” campaign. Keywords are always custom to the work you actually do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.
Foundational work in parallel: the website, local directories, and general search appearance, so the click holds. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.
LinkedIn ads aimed at referring counsel: lunch-and-learns for government-contracts lawyers and surety counsel who send the file after they already know three shops. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.
Ads produce inbound while the problem is live. Foundation is why the buyer or a referring lawyer trusts the firm enough to call. How this is scoped lives on the Visibility Program.
Why we're not generalists
Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.
Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.
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How fast this can run
We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.
Lawyer-to-lawyer, in select circumstances
Direct mail or similar correspondence to referring counsel can be part of the work in select circumstances. It is not a list of contractors. It is not a list of contracting officers. It is not LinkedIn message outreach. Bar rules still vary; the firm confirms what it can run.
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
What is not included
We do not build a list of contractors with possible CDA claims or REAs. We do not write, mail, or phone CFOs or GCs who did not ask. We do not sit the claim. Vendor recovery stays outbound. Government-contracts compliance is a different problem.
Program pages
Visibility Program
The full model: what you pay, what we bill, and who this actually fits.
Paid search
The mechanics behind the click: keywords, spend, and a retainer that scales with it.
Online profile development
What a buyer checks after the click and before the call: directories, bios, and reputation.
Industry counterpart: Government contract claims.
A certification deadline is not a surety introduction.
Google for the contractor and the GC. Lunch-and-learns for referring counsel. Not outbound to contractors who have not asked.
Discuss Our Visibility Program