The contractor is already looking for claims counsel.

Government contract claims live in the gap between what was promised and what was paid: differing site conditions, constructive changes, a contracting officer who never acknowledged the extra work. Referrals still come from surety brokers and government-contracts lawyers. Those channels have a ceiling. The contractor or GC already looking at a live claim does not wait for that broker.

Writing to contractors who might have a claim is the outbound program. It is not this page. We do not write to those contractors. We do not mail the CFO the week of an unpriced modification. The job is to be findable in the days the claim is already a search, and to be the name referring counsel already has when the last three relationships are the wrong three.

Vendor-contract-recovery stays outbound on contract-resolution hub. Government-contracts compliance (the program, not the claim) lives on government contracts compliance.

How These Deals Actually Work

The gap between what a contractor was promised and what it was actually paid is where these claims live: differing site conditions nobody priced for, a constructive change the contracting officer never formally acknowledged, an unpriced modification sitting unresolved for months. The trigger is almost always a specific event already documented, a delay, a change order dispute, a denied request, not a theoretical concern the contractor has been carrying unspoken.

Surety brokers and government-contracts lawyers are real referral sources, but that pipeline has a ceiling, and the contractor or GC already looking at a live claim does not wait for that broker to make an introduction.

Government contracts compliance, cost accounting and audit defense, is a separate leaf entirely on the regulatory-compliance hub. A claim for money owed and a compliance audit are different problems for a contractor, even when they touch the same contract.

What a Buyer Is Actually Searching

The contractor or GC with a live claim searches specifically: differing site conditions claim, constructive change order attorney, REA preparation, unpriced modification dispute. They usually have a specific documented event driving the search.

A CFO managing the cash-flow impact searches differently: government contract claims consultant, equitable adjustment attorney. The framing is financial recovery more than the legal theory itself.

A generic "government contracts lawyer" campaign will as easily catch a buyer facing a compliance audit as one with a live claim for money owed, and those need different first conversations.

Objections We Hear

Our surety broker already refers this work. That referral happens on the broker's schedule, tied to bond-related events, not necessarily to the claim the contractor is actually sitting on right now.

This is the same as a compliance audit. It is not. A claim is about recovering money owed for work already performed. A compliance audit is about whether the contractor's own cost accounting holds up to review.

We already rank for government contracts law. A general ranking misses the contractor searching by their specific claim type: differing site conditions, a constructive change, an REA.

Who This Is Actually For

Firms that actually prepare and litigate REAs and claims, in the contract types and agencies they know, with the capacity to pick up a live, documented claim. The lead worth the spend is a contractor or GC with a real claim already in progress.

This is a poor fit for a firm whose real book is compliance audits rather than claims, a different practice, or one without agency-specific claims experience. Bid the claim types you actually litigate.

How the campaign runs

Google ads for the people already looking. Not one generic “government contracts lawyer” campaign. Contractors and GCs searching a CDA claim, an REA, or a contracting-officer dispute, in the contract families you actually try. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on a claims practice and not a volume mill. Bios and listings in the language of the claim, the forum, and the certification, not “we fight the government.” A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at referring counsel: lunch-and-learns for government-contracts lawyers and surety counsel who send the file after they already know three shops. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why a contractor, a GC, or a referring lawyer trusts the firm enough to call.

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Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

Lawyer-to-lawyer, in select circumstances

Lawyers may solicit other lawyers. In select circumstances, when the target is referring counsel rather than the contractor in the claim, direct mail or similar correspondence to other lawyers can be part of the work. That is an exception, not the default. It is not a list of contractors. It is not a list of contracting officers. It is not LinkedIn message outreach. Bar rules still vary; the firm confirms what it can run. We do not represent that any channel is permitted everywhere.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of contractors with possible CDA claims or REAs. We do not write, mail, or phone CFOs, GCs, or contracting officers who did not ask. We do not sit the claim, certify it, or appear at the board. We make the firm findable. The firm does the work.

This is not vendor-contract-recovery. That leaf stays outbound. Government-contracts compliance is a different page on the regulatory hub.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.