Most contract disputes on this hub are found, not mailed.
Commercial, construction, insurance, employment, franchise, international, IP licensing, real estate, and government contract claims run as Visibility Program work. Vendor recovery stays on the outbound program.
Contract resolution firms live in the gap between what was signed and what was performed. The referral ceiling is still real: a handful of general counsel, a law firm that merges, a former client who retires. The channel for most of these practices is search and profile, not correspondence.
Nine leaves are Visibility Program work. The buyer is in a live dispute, often under a bar or professional constraint, and they look for counsel by the name of the problem. Government contract claims joins them: the contractor is already looking at a CDA or an REA.
Visibility Program practices run the same campaign: Google ads to produce inbound, foundational website and directory work so the click holds, and LinkedIn ads for thought leadership and lunch-and-learns. Ads can be live in under a week; approval on your side is usually the wait. Foundation is a different clock. We do not write to the underlying client who did not ask. Lawyer-to-lawyer correspondence can be used in select circumstances; it is not the outbound program. Generalist marketing agencies want large spend and a lot of traffic. These practices close fewer files. The campaign is built for that.
One leaf stays outbound: vendor-contract-recovery. Those buyers can still be named and written to. Do not collapse this hub into one program. Government-contracts compliance (the program, not the claim) lives on the regulatory hub.
Visibility Program practice areas
- Commercial contract disputes: buyers search when the breach is live
- Construction contract disputes: owners and contractors search when the job is failing
- Insurance contract disputes: policyholders search on a live denial
- Employment contract disputes: executives and GCs search under pressure
- Franchise contract disputes: franchisees look for counsel after the notice
- International contract disputes: buyers search a live cross-border fight
- IP licensing disputes: rights holders search when the royalty gap appears
- Real estate contract disputes: owners search when the deal is already sideways
- Government contract claims: the CDA clock is already a search
Stays on outbound
- Vendor contract recovery: stays outbound. Not rewritten in this phase.
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
Visibility Program
How this work is scoped and billed.
Paid search
Google ads. You pay the ad spend. We bill a retainer that scales with it.
Online profile development
Directories, bios, and reputation surfaces a buyer checks after they see you.
Who we reach
The release is on a clock. Google for the executive or the GC. LinkedIn for referring counsel. We do not write to HR or to the person who just got the letter.
The notice already went out. Google for the franchisee. LinkedIn for referring counsel. We do not mail franchisees.
The denial is already written. Google for the policyholder. LinkedIn for referring counsel. We do not mail the carrier list.
Cross-border fights do not wait for a London introduction. Google for the GC in the fight. LinkedIn for referring counsel. We do not mail general counsel at multinational companies.
The royalty gap is already on the statement. Google for the licensor. LinkedIn for referring counsel. We do not mail brand owners.
The deal is already sideways. Google for the owner. LinkedIn for transactional counsel. We do not mail property owners.
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The demand is already on the desk. Google for the company in the fight. LinkedIn for referring counsel. We do not write to companies that might sue later.
The pay app is dead. Google for the owner or the contractor. LinkedIn for referring counsel. We do not mail the job.
The CDA clock is already a search. Google for the contractor or the GC. LinkedIn for referring counsel. We do not write to contractors who have not asked.
Name the dispute. We will name the program.
If the buyer has to find counsel, it is paid search and profile. If we can write to a list, it is the outbound program.
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