Cross-border disputes do not wait for a London introduction.

Disputes that span jurisdictions, currencies, and governing-law clauses nobody read until the shipment failed. Referral networks stop at borders. A London solicitor’s mood is not a pipeline. Writing to in-house counsel at multinationals is the outbound program. It is not this practice.

We do not write to those GCs, and we do not mail general counsel at multinational companies the week the JV sours. The job is to be findable in the days the fight creates, and to be the name referring counsel already has when they cannot sit the seat.

The result we can publish

$84,000 retainer secured from $184 in targeted, hyper-specific ad spend, in 10 days, for a Latin America contract resolution client.

“Retainer” in that sentence is the client’s engagement fee, not ROI Wire’s model. The spend was search. It was not a mail program. Same founder-era business as the outbound direct-mail case on results: two engagements, two models, not one client story. No country name. We are not publishing the query list.

How These Deals Actually Work

A shipment fails, a joint venture sours, a governing-law clause gets tested for the first time, and suddenly the dispute spans jurisdictions, currencies, and a contract nobody read closely until it mattered. A referral network built on personal relationships stops working the moment the dispute crosses a border: a London solicitor's mood on a given day is not a pipeline, and the GC managing the fallout does not have time to wait for it to improve.

Multinational GCs need counsel who can actually sit the seat in the relevant jurisdiction, coordinate across governing-law clauses, and move at the speed the dispute demands, not counsel who happens to know someone who knows someone in the right country.

The buyer here has already lived through the failure, the shipment, the JV, the contract, before they start searching. The search itself is the first moment they can act on it directly.

What a Buyer Is Actually Searching

The GC managing a live cross-border dispute searches specifically: international contract dispute counsel, cross-border litigation, governing law clause enforcement, [jurisdiction] commercial litigation. They usually name the jurisdiction or the contract type directly.

A referring lawyer who cannot sit the seat searches differently: co-counsel in [country], international arbitration referral. They have a client and a jurisdictional gap they cannot close alone.

A generic "international lawyer" campaign misses the jurisdictional specificity that actually matters to a GC deciding who can competently handle a dispute spanning two or three legal systems.

Objections We Hear

Our existing counsel has international relationships. Personal relationships across borders are real but thin, and they depend entirely on someone remembering a name at the right moment in the right country.

We already rank for international law. A general ranking misses the GC searching by jurisdiction or contract type, which is what a real cross-border dispute actually requires.

This should stay with our domestic litigation firm. A domestic firm without jurisdiction-specific capability is exactly how cross-border disputes stall, sometimes for months, before someone finally searches for the right counsel.

Who This Is Actually For

Firms that actually litigate or arbitrate cross-border disputes, in the jurisdictions and contract types they know, with the capacity to coordinate across governing-law clauses. The lead worth the spend is a GC with a real, live cross-border dispute.

This is a poor fit for a firm that wants only domestic litigation with an occasional international flourish, or one without genuine jurisdictional reach. Bid the jurisdictions and dispute types you actually handle.

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How the campaign runs

Google ads for the people in the fight. Not one generic “international lawyer” campaign. GCs and principals searching a live JV, distribution, letter-of-credit, or enforcement fight. A second theme for the conventions and seats you actually sit (ICSID, New York Convention, CISG, Hague process), without borrowing a docket you do not have. Keywords are always custom. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on a practice that can actually sit the matter. Bios and listings in the language of the seat and the convention you work. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at referring counsel: CLE and lunch-and-learns for commercial and international lawyers who stop at the border they trained in. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the fight is live. Foundation is why a GC or a referring lawyer trusts the firm enough to call.

This case lives here and on results.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

Lawyer-to-lawyer, in select circumstances

Lawyers may solicit other lawyers. In select circumstances, when the target is referring counsel rather than the company in the fight, direct mail or similar correspondence to other lawyers can be part of the work. That is an exception, not the default. It is not a list of multinational GCs. It is not LinkedIn message outreach. Bar rules still vary; the firm confirms what it can run. We do not represent that any channel is permitted everywhere.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of multinational companies in a cross-border fight. We do not write, mail, or phone GCs who did not ask. We do not sit the arbitration, enforce the award, or appear in the seat. We make the firm findable. The firm does the work.

Commercial disputes on this hub are a different page. Vendor recovery and government claims stay outbound.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.