This hub is Visibility Program. The exam is not a mailing list.
Privacy, environmental, export controls, FDA, financial, government-contracts compliance, healthcare regulatory, HIPAA, OSHA, and SEC run as search and profile. We do not write into the exam, the survey, or the inquiry.
This hub used to read as one outbound program aimed at compliance officers and general counsel. That is no longer the split. Every practice here is Visibility Program work. We do not write into the exam, the survey, the inquiry, or the facility.
Visibility Program practices run the same campaign: Google ads to produce inbound, foundational website and directory work so the click holds, and LinkedIn ads for thought leadership and lunch-and-learns. Ads can be live in under a week; approval on your side is usually the wait. Foundation is a different clock. We do not write to the underlying client who did not ask. Lawyer-to-lawyer correspondence can be used in select circumstances; it is not the outbound program. Generalist marketing agencies want large spend and a lot of traffic. These practices close fewer files. The campaign is built for that.
Privacy, environmental, export controls, FDA, financial regulatory, government-contracts compliance, healthcare regulatory, HIPAA, OSHA, and SEC each have their own leaf. Do not merge HIPAA into healthcare regulatory, SEC into bank exams, or government-contracts compliance into government contract claims.
Visibility Program practice areas
- Data privacy: the program is already a search
- Environmental: the permit is already a search
- Export controls: the classification is already a search
- FDA: the 483 is already a search
- Financial regulatory: the exam is already a search
- Government contracts compliance: the audit finding is already a search
- Healthcare regulatory: the survey is already a search
- HIPAA: the risk analysis is already a search
- OSHA: the citation is already a search
- SEC: the mock exam is already a search
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
Visibility Program
How this work is scoped and billed.
Paid search
Google ads. You pay the ad spend. We bill a retainer that scales with it.
Online profile development
Directories, bios, and reputation surfaces a buyer checks after they see you.
Who we reach
The mock exam is already a search. Google for the CCO or the fund GC. LinkedIn for referring counsel. We do not write into the exam.
The privacy program is already a search. Google for the DPO or the GC. LinkedIn for referring counsel. We do not write into a live inquiry.
The permit is already a search. Google for the plant or EHS lead. LinkedIn for referring counsel. We do not mail the facility.
The classification is already a search. Google for the GC or the trade lead. LinkedIn for referring counsel. We do not write after the charging letter.
The 483 is already a search. Google for quality or regulatory. LinkedIn for referring counsel. We do not write into the warning letter.
The exam is already a search. Google for the CCO or the GC. LinkedIn for referring counsel. We do not write into the exam.
The audit finding is already a search. Google for the GC or the contracts lead. LinkedIn for referring counsel. We do not write into the audit.
The survey is already a search. Google for hospital counsel or the compliance officer. LinkedIn for referring counsel. We do not write into the survey.
The risk analysis is already a search. Google for the practice administrator or the privacy officer. LinkedIn for referring counsel. We do not write into the OCR file.
The citation is already a search. Google for the safety director or the plant. LinkedIn for referring counsel. We do not mail the facility.
Do not sell this hub the outbound program by calling it a retainer.
Google, foundation, and LinkedIn for every practice on this hub. The buyer is already looking.
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