The audit finding is already a search.

Government-contracts compliance is the gap between what was promised and what was delivered: cost accounting, defective pricing, incurred-cost, the audit that is already on the calendar. Referrals still come from a GC who saw a prior save. That ceiling is lower than it looks. The GC or contracts lead already looking at a finding does not wait for that save.

Writing to contractors is the outbound program. It is not this page. We do not write into the audit. The job is to be findable in the days the finding is already a search, and to be the name referring counsel already has when the last three shops are the wrong three.

Claims and REAs live on government contract claims. Do not merge a claim into a compliance program.

How These Deals Actually Work

The gap between what a contractor promised in its proposal and what it can actually show an auditor is where this work lives: cost accounting standards, defective pricing exposure, an incurred-cost submission that will not reconcile. The trigger is almost always an audit already on the calendar, sometimes announced months out, sometimes with only weeks of notice.

A GC who saw a prior save is a genuine referral source, but that experience is rare enough that most GCs have seen it once, if at all. The GC or contracts lead staring at a finding this week is not waiting to track down a name from a different contractor's crisis years earlier.

Government contract claims, REAs and disputes over payment for work already performed, live on an entirely different hub at government contract claims. A compliance audit and a claim for money owed are different problems with different buyers, even at the same contractor.

What a Buyer Is Actually Searching

The GC or contracts lead with an audit on the calendar searches specifically: incurred cost audit consultant, CAS compliance, defective pricing defense. They have a date and a specific finding-type in mind.

A CFO managing the financial exposure searches differently: government contract compliance consultant, DCAA audit preparation. The framing is financial risk more than legal defense.

A generic "government contracts law firm" campaign will as easily catch a buyer looking for a claims dispute as one facing an audit, and those are different engagements entirely.

Objections We Hear

Our internal compliance team handles this. Internal teams built the submission being audited. An independent review, especially ahead of a DCAA audit, is often exactly what surfaces the gaps before the auditor does.

Outside counsel already advises us on government contracts. Counsel manages legal exposure and disputes. The accounting-standard and incurred-cost work behind a compliance audit is a more technical, more operational deliverable.

This sounds like a claims dispute. It is not. A claims dispute is about money owed to the contractor. A compliance audit is about whether the contractor's own cost accounting holds up to government review.

Who This Is Actually For

Firms that actually prepare contractors for audits and remediate cost-accounting gaps, with the technical depth CAS and incurred-cost work requires. The lead worth the spend is a contractor with a real audit or finding on the calendar.

This is a poor fit for a firm whose real strength is claims and disputes rather than compliance audits, or one without the cost-accounting depth to review a submission line by line. Bid the audit work you actually run.

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How the campaign runs

Google ads for the people already looking. Not one generic “government contracts” campaign. GCs and contracts leads searching a DCAA finding, a cost-accounting gap, or a compliance program, in the contract types you actually work. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on a compliance shop and not a volume mill. Bios and listings in the language of the finding and the program. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at referring counsel: lunch-and-learns for government-contracts lawyers who send the file after they already know three shops. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why a GC, a contracts lead, or a referring lawyer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of contractors or grantees. We do not write, mail, or phone GCs who did not ask. We do not sit the audit or write the incurred-cost submission. We make the shop findable. The shop does the work.

This is not government contract claims. CDA and REA work live on that leaf.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.