The classification is already a search.

Export-controls work is classifications, licenses, end-use, and the overlap of EAR, ITAR, and sanctions. Referrals still come from general counsel and trade-association dinners. Those channels have a ceiling. The GC or trade lead already looking at a determination does not wait for that dinner. Writing to defense contractors after a charging letter is the outbound program. It is not this page.

We do not write after the charging letter. We do not mail the trade lead the week of an end-use check. The job is to be findable in the days the classification is already a search, and to be the name referring counsel already has when the last three relationships are the wrong three.

Government-contracts compliance is a different leaf on regulatory compliance. Government contract claims live on the contract-resolution hub.

How These Deals Actually Work

Export-controls work starts with a classification question: is this item, technology, or piece of software subject to the EAR, ITAR, or a sanctions program, and what license or exception applies. A GC or trade compliance lead runs into this when a new product is about to ship internationally, a new customer or country raises a red flag, or an internal audit finds a classification that was never actually confirmed. The overlap between the three regimes is exactly where companies get it wrong, and exactly where a specialist earns the engagement.

Trade-association dinners are a real source of referrals, but they run on a calendar that has nothing to do with when a GC actually needs an answer. The GC facing a shipment deadline or an end-use question this week is not waiting for the next dinner to hear a name.

Government-contracts compliance, cost accounting and audit work, is a different leaf on regulatory compliance, and government contract claims, REAs and disputes, live on the contract-resolution hub entirely. Export classification is neither of those.

What a Buyer Is Actually Searching

The GC or trade compliance lead with a live determination searches specifically: export classification consultant, EAR ITAR compliance, end-use screening, sanctions compliance review. They usually have a shipment or a deal on hold behind the answer.

A company entering a new export market for the first time searches more broadly: export controls compliance program, trade compliance consultant. They need the classification work and the program built around it.

A generic "trade compliance" campaign misses the urgency difference between a company with a live shipment on hold and one building a program from scratch.

Objections We Hear

Our GC already handles this. Many in-house GCs are generalists who flag the issue but do not have EAR/ITAR classification depth. They are often the ones searching for a specialist, not the ones resolving it alone.

We ask around at trade association events. That network is real, but it runs on its own calendar. A shipment on hold does not wait for the next meeting.

This is the same as government contracts compliance. It is not. Export classification is about where and to whom something can be sent. Government contracts compliance is about how a contract with the government itself was priced and performed.

Who This Is Actually For

Firms that actually classify and clear shipments and technology transfers, in the regimes and industries they know, with the capacity to turn around a determination on a shipment's timeline. The lead worth the spend is a GC or trade lead with a live classification or license question.

This is a poor fit for a firm whose real business is government-contract audits or disputes, or one that wants to be a generalist international trade shop. Bid the classification work you actually do.

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How the campaign runs

Google ads for the people already looking. Not one generic “trade compliance” campaign. GCs and trade leads searching a classification, a license, or an end-use question, in the regimes you actually work. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on an export-controls shop and not a volume mill. Bios and listings in the language of the regime, not a fear slogan. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at referring counsel: lunch-and-learns for trade and government-contracts lawyers who send the file after they already know three shops. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why a GC, a trade lead, or a referring lawyer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of defense contractors or dual-use manufacturers. We do not write, mail, or phone trade leads who did not ask. We do not classify the item, sit the license, or appear. We make the shop findable. The shop does the work.

This is not government-contracts compliance and not government contract claims. Those are different pages.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.