This hub is Visibility Program. The borrower is not a mailing list.
Mezzanine, ABL, equipment, hard money, factoring, litigation finance, MCA, RBF, SBA, and trade finance run as search and profile. We do not write to CFOs, merchants, or founders who did not ask.
Specialty finance moves capital into places conventional banks will not. This hub used to split mezzanine from the rest. That split is gone. Every practice here is Visibility Program work. We do not write to CFOs, merchants, or founders who did not ask.
Visibility Program practices run the same campaign: Google ads to produce inbound, foundational website and directory work so the click holds, and LinkedIn ads for thought leadership and lunch-and-learns. Ads can be live in under a week; approval on your side is usually the wait. Foundation is a different clock. We do not write to the underlying client who did not ask. Lawyer-to-lawyer correspondence can be used in select circumstances; it is not the outbound program. Generalist marketing agencies want large spend and a lot of traffic. These practices close fewer files. The campaign is built for that.
Visibility Program practice areas
- Mezzanine financing: sponsor- and company-driven search for a known shop
- Asset-based lending: the borrower is already looking
- Equipment financing: the equipment is already a search
- Hard-money lending: the bridge is already a search
- Invoice factoring: the receivables gap is already a search
- Litigation finance: counsel already looking for funding
- Merchant cash advance: the merchant is already looking; unpublished pending publish
- Revenue-based financing: the founder is already looking
- SBA lending: the 7(a) search is already live
- Trade finance: the shipment is already a search
Merchant cash advance is drafted and still unpublished. It is listed here so the hub is complete; it goes live only when that page is published.
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
Visibility Program
How this work is scoped and billed.
Paid search
Google ads. You pay the ad spend. We bill a retainer that scales with it.
Online profile development
Directories, bios, and reputation surfaces a buyer checks after they see you.
Who we reach
The shipment is already a search. Google for the importer or the CFO. LinkedIn for bankers and trade counsel.
The borrower is already looking for an ABL shop. Google for the CFO. LinkedIn for bankers and bankruptcy counsel.
The equipment is already a search. Google for the owner or the CFO. LinkedIn for dealers and equipment brokers.
The bridge is already a search. Google for the sponsor or the investor. LinkedIn for brokers and bankruptcy counsel.
The gap is already a search. Google for the owner. LinkedIn for CPAs, bankers, and bankruptcy counsel.
Counsel already looking for funding is a search. Google for the attorney. LinkedIn for lawyers who refer this work.
The merchant is already looking. Google for the owner. LinkedIn for ISOs, brokers, and accountants.
Mezzanine is a shop the sponsor has to find. Google for the process already live. LinkedIn for referring counsel. We do not mail a CFO list.
The founder is already looking. Google for the CFO or the founder. LinkedIn for founder networks, accelerators, and VCs.
The 7(a) search is already live. Google for the owner. LinkedIn for bankers, business brokers, and CPAs.
Do not sell this hub the outbound program by calling it a retainer.
Google, foundation, and LinkedIn for every practice on this hub. MCA is unpublished pending a publish call.
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