Counsel already looking for funding is a search.

A small bar of plaintiff and commercial firms already know who funds cases. They send the matter they already decided to fund, to the shop they already use. New counsel looking for a first facility is not in that rotation.

Those lawyers search. The campaign is built for that search, and for lunch-and-learns aimed at the firms that do refer. We do not write to plaintiffs. We do not pull dockets to build a list of open cases.

Mezzanine is a company and a cash-flow story. This leaf is capital against a contingent legal asset. Do not merge them. Mezzanine lives on specialty finance.

How these deals actually work

The case is already on file, or about to be. The firm needs capital to carry it to verdict or settlement. The money is non-recourse and tied to the outcome, not to the firm’s credit line. Diligence is the case: merits, budget, recovery prospects, other liens on the proceeds. Counsel for the plaintiff or the firm, the funder’s underwriters, and sometimes the client are in that review. It is not a same-week wire. Case review takes as long as the file is complicated.

Single-case facilities and portfolio facilities are different products. A contingent-fee firm funding a book is not the same conversation as a commercial plaintiff funding one claim. Both are this vertical. Neither is mezzanine against a company’s cash flow.

Repeat firms send the matters they already decided to fund, to the shop they already use. New counsel looking for a first facility has to find you. We do not write to plaintiffs. We do not pull dockets to build a list of open cases.

What a buyer is actually searching

They type litigation finance, legal funding, lawsuit funding for law firms, non-recourse legal capital. The change is a budget that will not last to trial, a client who cannot carry expert costs, or a firm that will not put more of its own line into one case. Last month the case was proceeding. This month the burn is the problem.

Consumer “lawsuit loan” queries are a different buyer and usually a different shop. If you do not do that work, the campaign should not look like you do. Attorney-side intent is the spend worth buying.

Lawyers who refer this work are LinkedIn. The attorney with a live case and a hole in the budget is Google.

Objections we hear

We’ll try it on our own dime. Then you will, until the dime runs out. The searcher is the firm that already did the math.

I don’t want to share the recovery. Non-recourse capital is priced out of the recovery. If that split is unacceptable, it is not this product.

I already know a funder. Most of the bar already knows one. The attorney searching is the one who does not, or who needs a second facility the first shop will not hold.

Who this is actually for

Funders who actually buy legal risk, with a case type they will name. The lead worth the spend is counsel with a real matter, a budget, and an outcome that can repay. A consumer googling a cash advance against a car wreck is not that lead unless that is genuinely your book.

This page is a poor fit for a shop that originates by writing to plaintiffs or by mining dockets. That is not the campaign, and it is not how we source.

Lien priority on the proceeds, budget overruns, and whether the firm is funding one case or a book are the diligence, not a credit score. Commercial matters and consumer-contingent books are different boxes. Ethical rules on who can talk to the client, and whether the funder sits behind counsel, are real constraints. None of that is a reason to write to plaintiffs or to mine dockets. It is a reason the campaign should look like capital for counsel, not like a cash advance against a crash.

The attorney searching has usually already done a version of this math with a shop they know, or they have never done it and the burn just made it necessary. Those are two intents. A page that only speaks to the repeat player will miss the first-facility search, which is the one Google is for.

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How the campaign runs

Google ads for attorneys searching litigation finance or legal funding, not one generic “lawsuit loan” campaign. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on the shop and not a mill. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at lawyers who refer this work: lunch-and-learns, not a message sequence. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why the buyer or a referrer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of plaintiffs or of counsel. We do not write, mail, or phone firms who did not ask. We do not fund the case. We do not pull court dockets to make a list. We make the shop findable. The shop does the work.

This is not mezzanine. That is a different page.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.