The equipment is already a search. Referrals are the ceiling.
Dealers and bankers who already send you files are a ceiling. Google ads reach the owner searching equipment finance. LinkedIn ads reach dealers and equipment brokers who refer this work.
The last introducer is a path. The equipment is already a search.
What is actually broken
The buyer is already looking. Adding another introducer does not put you in that search, and mailing the buyer is the outbound program.
How the campaign runs
Google ads for the buyer already looking, not one generic campaign. Keywords are always custom to the work you actually do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.
Foundational work in parallel: the website, local directories, and general search appearance, so the click holds. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.
LinkedIn ads aimed at dealers and equipment brokers: lunch-and-learns. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.
Ads produce inbound while the problem is live. Foundation is why the buyer or a referrer trusts the shop enough to call. How this is scoped lives on the Visibility Program.
Why we're not generalists
Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.
Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.
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How fast this can run
We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
What is not included
We do not build a solicitation list. We do not write, mail, or phone buyers who did not ask. The industry counterpart carries the full campaign.
Program pages
Visibility Program
The full model: what you pay, what we bill, and who this actually fits.
Paid search
The mechanics behind the click: keywords, spend, and a retainer that scales with it.
Online profile development
What a buyer checks after the click and before the call: directories, bios, and reputation.
Industry counterpart: Equipment financing.
A bid two counties over is not a dealer calendar.
Google ads for the owner. LinkedIn ads for dealers and equipment brokers.
Discuss Our Visibility Program