Broker silence is the ceiling. The buyer is already looking.
ABL, factoring, equipment, hard money, litigation finance, MCA, RBF, SBA, and trade join mezzanine.
Specialty finance deal flow that depends on a handful of brokers is a findability problem. Every mirror on this hub points at Google, foundation, and LinkedIn. Not a letter to the CFO or the merchant.
Visibility Program problem mirrors
- Mezzanine financing:
- Asset-based lending:
- Equipment financing:
- Hard-money lending:
- Invoice factoring:
- Litigation finance:
- Merchant cash advance: unpublished pending publish
- Revenue-based financing:
- SBA lending:
- Trade finance:
Industry counterpart: specialty finance.
Visibility Program
How this work is scoped and billed.
Paid search
Google ads. You pay the ad spend. We bill a retainer that scales with it.
Online profile development
Directories, bios, and reputation surfaces a buyer checks after they see you.
Who we reach
Trade finance firms hit a referral ceiling from existing counterparties who already know them. The importer or CFO already searching for a letter of credit never sees a new firm.
Asset-based lending firms hit a referral ceiling from bankers who send the same three national names. The CFO already searching for an ABL shop never sees them.
Equipment financing firms face a referral ceiling from dealers and bankers who already send them files. The owner already searching for equipment finance never sees a new lender.
Hard money lending firms hit a referral ceiling from the brokers who already send deals. The sponsor already searching for a bridge loan never sees them.
Invoice factoring firms face a referral ceiling from bankers, CPAs, and brokers who already send files. The owner already searching for factoring never sees a new firm.
Litigation finance firms hit a referral ceiling from a small bar of repeat referring attorneys. Counsel already searching for funding never sees them.
Merchant cash advance firms face a referral ceiling from ISOs and brokers who keep the relationship for themselves. The merchant already searching for an advance never sees them.
Mezzanine financing firms face a referral ceiling from the same three sponsors who already know three shops. A new sponsor in a live process never sees a fourth.
Revenue-based financing firms hit a referral ceiling from founder-to-founder introductions and conference names. The founder already searching for capital never sees them.
SBA lending firms face a referral ceiling from bankers who decline a file to brokers who already know them. The owner already searching for a 7(a) loan never sees a new lender.
Do not mail the borrower because a broker used to.
All ten problem mirrors on this hub are Visibility Program. MCA is unpublished pending publish.
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