The best time to win a recompete was a year before the solicitation.

Capture is the work done before a solicitation exists. Learning the customer's problem, deciding whether to bid at all, picking teaming partners, working out what the evaluators will weigh. A firm that starts capture the week the RFP drops is writing a proposal, which is a different job and a different consultant. The contractors who need capture help tend to be the ones who have not yet admitted it, and by the time they do, the window has closed.

How a firm finds out it needs you

Some do it the hard way. They lose a recompete they thought was safe, or they win a task order and learn the next one is competed against eight others. The better clients find out earlier, from a date.

USAspending.gov lists each prime award with its current end date and its potential end date, after options. An incumbent with a contract ending in fourteen months will be recompeted, and the agency has probably begun market research already. SAM.gov carries the sources-sought notices that agencies post to find out who can do the work. FAR 15.201 allows the government to talk with industry before proposals are due, so a firm that shows up early can be heard.

Who the letter goes to

Incumbents with a recompete coming. Contracts ending in the next twelve to twenty-four months, filtered to the dollar range your firm works in. The letter cites the contract, the agency, and the end date from the record. The owner or the head of business development reads it.

Small businesses near the size standard. A set-aside contract won while the firm was small does not guarantee the firm can compete for the follow-on. If it has grown past the size standard, the recompete may be open to others and closed to it. Firms in that position need a different capture plan, and the ones that know it tend to hire quickly.

Firms aiming at a new agency. A company with strong awards at one agency and none at the agency it wants next. Public award data shows both. The first line names the gap.

The referral side. Proposal firms, GovCon attorneys, accountants, and APEX Accelerator counselors see a client's pursuit before anyone else does and often have no capture person to hand them to. They are listed publicly and receive the same kind of letter.

How the list gets built

We start with USAspending awards in your practice's dollar and agency range, then check each against SAM.gov for active registration and the exclusions list. Firms that are too large for the work come off, and so do records where the contact is a shared inbox. For most practices on this hub the list is a few hundred names, each there for a reason you can state in one sentence.

What the letter cannot say

Capture sits next to the Procurement Integrity Act, which bars contractors from obtaining non-public source selection information. Copy that hints at inside access to a contracting officer or an evaluation panel invites that problem, and the firms that read it correctly will not call you back. We write what the public record shows and what your firm does with it. We do not write that you know people.

When search does the work

Capture is the quietest searcher on this hub. Some owners look for a capture manager once a bid decision is in front of them, with terms like capture management consulting, capture manager for hire, and how to win a recompete. Search volume is thin, and the Visibility Program here is a smaller part of the mix than it is for proposal writers. Where it runs, it covers Google Ads on the query, a website that reads as a specialist, and LinkedIn placements aimed at referring professionals.

What the contractor asks

We have a business development person. Most firms do, and many have no capture process behind that person. The question is whether anyone owns a pursuit from the sources-sought notice to the bid decision.

Does capture win the contract? No. It improves the odds and sometimes tells the firm not to bid, which saves the cost of a proposal. Copy that promises wins is how consultants in this field get a reputation, and we will not write it.

What does it cost? More than a proposal writer's day rate, less than a lost recompete. Price it plainly on the page.

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What is not included

ROI Wire does not run the capture plan, contact the agency, or write the bid. We put your firm in front of the contractor with the pursuit. You carry the engagement.

Billing

Capture engagements are large, often priced per pursuit or on a monthly fee, and that size supports revenue share. Some firms prefer a retainer for predictable cost. Search spend, where it runs, is paid to Google and LinkedIn directly and our retainer scales with it. Details are on the revenue share, retainer, and Visibility Program pages.

Who we turn away

We do not take firms that promise wins or claim access to agency decision makers. We do not take firms that cannot name the agencies and dollar ranges they work in, because there is no list to build from. And we do not take solo consultants who are already booked through next year.

Program pages

Visibility Program

The full model: what you pay, what we bill, and who this actually fits.

Paid search

The mechanics behind the click: keywords, spend, and a retainer that scales with it.

Online profile development

What a buyer checks after the click and before the call: directories, bios, and reputation.