Every contractor you could help is already named in a public record.

Most of the consultants on this hub got their start the same way. A former colleague at an agency sent a vendor your way, or a teaming partner mentioned you after a lost bid, and one good client told a friend. Those referrals built the practice. They also set its size, because you can only grow as fast as the people who know you meet contractors who need help.

Contractors are unusually easy to find. A company has to be registered in SAM.gov to be awarded a federal contract, and its registration lists the NAICS codes it works under and any small business certifications it holds. Awards are posted on USAspending.gov with the agency, the dollar amount, and the date the contract ends. You can see who won what last year without asking anyone.

Where the referrals stop

Ask any consultant here where last year's work came from and you get the same four or five names. If one of them retires or changes jobs, the pipeline has a hole in it, and meanwhile tens of thousands of small firms have active registrations and have never heard of you.

What the letter opens with

The records tell you when a firm is likely to need help, and that is what the letter cites. A contract that ends in eleven months will be recompeted, and the incumbent has to defend it. A company that registered last quarter and has won nothing yet is still working out how. A firm that has held the same GSA schedule for four years is coming up on an option decision. Each of these maps to one of the practices below.

The letter or email goes to the owner, or to the business development lead at a larger firm, and the first lines state the fact from their own record. They can tell right away whether someone looked.

Accountants, attorneys, and the counselors at APEX Accelerators are also the ones who tell a small contractor to get help, and they are listed publicly. We write to them by name as well.

How the list gets built

We start from the same records and narrow to your practice. For a schedule consultant that means firms with prime awards and no schedule. For a certification consultant it means registered firms that show no small business status. For a capture consultant it means incumbents whose contracts end in the next twelve to twenty-four months.

Anyone on the SAM.gov exclusions list comes off. So do firms too large for the work and records where the only contact is a shared inbox. Expect a list in the low hundreds of correct names for most practices here, not thousands.

Timing matters. The federal fiscal year ends September 30, and a lot of money moves in the last quarter. The firms that win then started their pursuits the winter before, so that is when your letter should arrive.

The ones who search instead

Some buyers skip the letter. A solicitation comes out with a thirty-day deadline, and an owner who has never written a proposal searches for a writer that afternoon. A contracting officer tells a firm it needs a schedule, and the search is "how to get on GSA Schedule."

For those buyers the Visibility Program runs Google Ads built around the exact query, a website that holds the click, and LinkedIn placements aimed at the professionals who refer this work. The letter reaches people before they need you, and the ads reach them when they do. How much weight each carries depends on the practice, and we settle that on the first call.

The four practices

• GSA Schedule Consultants. Contractors with federal sales and no schedule, or a schedule up for renewal. Mostly outbound.
• Capture Management Consultants. Firms with a recompete or a target agency, reached before the solicitation is out. Mostly outbound.
• Proposal Writing Firms. Firms with a live solicitation and a due date. This is the practice where search matters most.
• Small Business Certification Consultants. Registered firms with no certification (WOSB, 8(a), HUBZone, SDVOSB). Outbound to the registered ones, search for the ones ready to apply.

What this hub leaves out

Everything here happens before the award. Work after the award has its own pages: government contracts compliance for FAR and cybersecurity requirements, and government contract claims for disputes and terminations.

Billing

Most of this hub runs on retainer or revenue share. On retainer you pay a fixed monthly fee and keep everything the program brings in. On revenue share you cover list and correspondence costs and ROI Wire takes a share of the revenue it originates. That works best where a single engagement is large, which describes capture and proposal work. Certification jobs are smaller, so retainer usually fits better.

If your buyers search, the Visibility Program runs next to either model. You pay Google and LinkedIn directly, and our retainer scales with that spend. The details are on the revenue share, retainer, and Visibility Program pages.

Who we turn away

We don't take firms that promise an award, a schedule, or a certification. No consultant controls a contracting officer's decision, and we won't write copy that suggests otherwise.

Revenue share doesn't work for firms whose average engagement is under $15,000. Neither model works for firms that can't trace where a client came from, or that expect a rush of new files within a month. A solo consultant who is already full has no use for a program they can't staff.