Some federal quotes only go to firms that already hold a schedule.
Your referrals come from the same few accountants and teaming partners. Every contractor already selling to the government without a schedule is a client you have not met. Reach them before the next quote they cannot see.
A GSA Multiple Award Schedule contract lets an agency buy from a firm without running a new competition each time. It also gets a firm into quote requests that go only to schedule holders, which is a large part of why contractors want one. The offer takes weeks of work: pricing, labor categories, a description of how the firm sells commercially, financial statements, and past performance. Most small firms hire help.
Your best clients are firms already selling to the government. They have subcontracts, open-market awards, or orders under someone else's vehicle, and they have noticed what the schedule would open up.
Where your files come from now
Most schedule consultants get work from a few accountants, a few attorneys, and prior clients who mention them. That is a small circle compared with the number of firms registered in SAM.gov with awards and no schedule behind them. USAspending.gov shows which awards sit under a schedule contract and which do not. The second group is your list.
Who gets the letter
Three kinds of buyer, and each gets a different first line.
Firms with federal revenue and no schedule. A company with two or three prime awards in the last few years, none of them against a schedule. The letter says what the records show and that the quote requests it cannot see are going to competitors.
Firms with a schedule that is not producing. A contract that has been in place for a few years with few or no orders usually means the pricing, the labor categories, or the way the firm presents itself needs work. The letter goes to the owner, and the first line says the schedule is on file but is not showing up in the orders.
The referral side. Accountants, attorneys, and APEX Accelerator counselors who tell a small contractor to get a schedule. They are listed publicly, and a consultant they can name when asked gets the referral.
What the firm needs before it applies
GSA's published baseline is two years in business, two years of financial statements, and measurable past performance. Firms with less than two years can apply under Startup Springboard, where the experience of the owners and key staff can stand in for company history. There is mandatory training before an offer goes in.
A good letter says whether the recipient looks ready. A firm with four years of awards and clean financials is ready, and a firm formed last spring is a Springboard candidate. Telling them apart in the first line keeps you from spending a consult on someone GSA will turn down.
When search does the work
Some buyers are already looking. A prime tells a subcontractor it must hold a schedule to stay on the team. A contracting officer says a quote is only open to schedule holders. The owner searches that day: GSA schedule consultant, how to get a GSA schedule, GSA MAS help, GSA schedule cost.
The Visibility Program covers that moment with Google Ads built around the query, a website that makes the process legible, and LinkedIn placements aimed at referring professionals. The letter reaches firms before they get the bad news. The ads reach them after.
What the contractor asks, and what you answer
Can we do this ourselves? Yes. GSA does not charge to submit an offer. What a firm buys from you is speed and fewer rejected submissions, and your copy should say so plainly.
Will the schedule bring sales? Not by itself. It makes the firm eligible to be bought from. Anyone who tells a prospect otherwise is writing a complaint for later, and we will not write that copy.
What happens after award? The contract runs five years with three five-year options. The firm reports sales every quarter and pays a fee of 0.75 percent on them unless the solicitation says otherwise. Firms that did not plan for contract administration are who your post-award retainer is for.
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Share a few details and we'll follow up with exactly how this works for a firm like yours.
What is not included
ROI Wire does not prepare the offer, set the pricing, or talk to GSA. We put your firm in front of the contractor, either by name or when they search. You do the work and carry the risk of the filing.
Billing
This practice usually runs on retainer, because a single schedule preparation is a modest engagement. A firm that also sells contract administration after award has a recurring stream that can support revenue share. Search spend is paid to Google and LinkedIn directly, and our retainer scales with it. The details are on the revenue share, retainer, and Visibility Program pages.
Who we turn away
We do not take firms that promise a schedule or a timeline for award. GSA decides both. We also do not take firms whose past clients cannot be reached for a reference, since a contractor who asks for one will find that out fast.
Program pages
Visibility Program
The full model: what you pay, what we bill, and who this actually fits.
Paid search
The mechanics behind the click: keywords, spend, and a retainer that scales with it.
Online profile development
What a buyer checks after the click and before the call: directories, bios, and reputation.
How the Program Runs
- Discovery
One call, 45–60 minutes. We learn the practice economics, the buyer profile, what triggers an engagement, and whether your buyer needs to be reached directly or is already searching.
- List Build and Keyword Research
For correspondence: built from SAM.gov registrations and USAspending.gov award records, filtered to your practice, with excluded and oversized firms removed. For the Visibility Program: keyword and audience research built around the specific trigger your buyers search on. You review a sample list or the keyword set before anything sends or launches.
- Copy Development
Correspondence copy and ad or landing page copy, both written after the research, specific to your buyer, your state, and your fee structure. One review round each. Nothing sends or goes live until you approve it.
- Launch
Direct mail and email for the correspondence track, batched over one to two weeks to protect deliverability. Google and LinkedIn ads for the Visibility Program track, live within a week of approval. Whichever combination fits your practice runs on its own clock.
- Monthly Coordination Call
What responded on each track, what it means, what changes next cycle. Every recommended adjustment explained before it happens.
A schedule makes a contractor eligible. Getting the offer right is your part.
Correspondence reaches firms with federal revenue and no schedule, and the professionals who refer them. Where a contractor has just been told it needs one, the Visibility Program runs alongside.
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