This hub is Visibility Program. The study is not a mailing list.
Opportunity Zone, transfer pricing, R&D, cost segregation, WOTC, 179D, energy, historic, state credits, and remaining ERC work run as search and profile. We do not write to controllers who did not ask.
This hub used to split advisory (Opportunity Zone, transfer pricing) from credit studies that could be written to. That split is gone. Every practice here is Visibility Program work. We do not write to controllers, manufacturers, or HR who did not ask.
Visibility Program practices run the same campaign: Google ads to produce inbound, foundational website and directory work so the click holds, and LinkedIn ads for thought leadership and lunch-and-learns. Ads can be live in under a week; approval on your side is usually the wait. Foundation is a different clock. We do not write to the underlying client who did not ask. Lawyer-to-lawyer correspondence can be used in select circumstances; it is not the outbound program. Generalist marketing agencies want large spend and a lot of traffic. These practices close fewer files. The campaign is built for that.
Visibility Program practice areas
- Opportunity Zone advisory: capital and sponsors search for the advisor
- Transfer-pricing advisory: tax directors at multinationals search for a specialist
- R&D tax credit: the study is already a search
- Cost segregation: the closing is already a search
- WOTC: the hire is already a search
- 179D: the allocation is already a search
- Energy tax credits: the project is already a search
- Historic tax credits: the rehab is already a search
- State and local tax credits: the statute is already a search
- Employee Retention Credit: remaining ERC work is already a search; unpublished pending publish
Employee Retention Credit is drafted and still unpublished. Remaining ERC work is a search, not a new 2020 filing rush. It goes live only when that page is published.
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
Visibility Program
How this work is scoped and billed.
Paid search
Google ads. You pay the ad spend. We bill a retainer that scales with it.
Online profile development
Directories, bios, and reputation surfaces a buyer checks after they see you.
Who we reach
The documentation is due. Google for the tax director. LinkedIn for referring counsel. We do not mail general counsel at multinational companies.
The hire is already a search. Google for the employer. LinkedIn for CPAs and payroll consultants.
The allocation is already a search. Google for the owner or the designer. LinkedIn for architects and engineering firms.
The closing is already a search. Google for the owner. LinkedIn for CPAs and real estate brokers.
Remaining ERC work is already a search. Google for the business or the CPA. LinkedIn for CPAs and payroll providers.
The project is already a search. Google for the developer or the owner. LinkedIn for project counsel.
The rehab is already a search. Google for the developer. LinkedIn for architects and counsel.
New capital searches for the advisor. Google for the sponsor already in a raise. LinkedIn for referring counsel. We do not mail investors.
The study is already a search. Google for the CFO or the tax director. LinkedIn for CPAs and engineering consultants.
The statute is already a search. Google for the tax director. LinkedIn for CPAs and site-selection consultants.
Do not sell this hub the outbound program by calling it a retainer.
Google, foundation, and LinkedIn for every practice on this hub. ERC is unpublished pending a publish call, and the program is largely sunset.
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