The closing is already a search.

A cost-seg study gets done because someone just bought, built, renovated, or exchanged. The CPA who thinks of you every few years is how most shops live. Between those years, the study goes to whoever the closing attorney or the broker already has on file.

The owner in a closing does not wait for that CPA to rotate back to you. They search. We do not write to every landlord who recorded a deed last month.

R&D is qualified research already incurred. Historic credits are a rehab and a Part 1. Cost segregation is the component study on the building you already have. Those leaves live on this hub.

How these deals actually work

The property just closed, or the renovation just finished. A cost-segregation study reclassifies components into shorter lives so depreciation comes forward. The owner, the CPA, and the engineering shop that walks the building are the room. A closing attorney or a broker sometimes makes the first call because they are still on the file. The study is worth the most before the next filing, which is why a closing is the trigger, not a five-year-old building someone remembered at a dinner.

Lookbacks exist. They are not the same file as a property placed in service this year. If you do lookbacks, the campaign can say so. If you do not, do not look like a mill that “always finds money in old depreciable basis.”

R&D is qualified research. Historic credits are a rehab credit. This is the component study on the building you already have.

What a buyer is actually searching

They type cost segregation, cost seg study, depreciation study after closing, cost segregation 1031. Today is the week after closing or after the certificate of occupancy. Last month they were in diligence. This month the asset is theirs and the CPA asked whether anyone is doing a study.

Some type the property type: cost segregation for apartment, for hotel, for industrial. Those queries are useful if that is the book you walk.

CPAs and real estate brokers send the closings they are on. That is LinkedIn. The owner who just closed is Google.

Objections we hear

My CPA can do this in-house. Some can. Most send it out. The owner searching is not waiting to find out which kind they have.

Audit risk. A study that cannot be defended is not a study. Foundation copy that looks like a guaranteed refund mill will attract the wrong click and the wrong exam.

We’ll do it next year. Next year is still a filing. The owner who searches right after closing already heard that waiting is how the year of placed-in-service gets missed.

Who this is actually for

Firms that actually walk buildings and write studies a CPA will sign. The lead worth the spend is income-producing property just placed in service, at a size where the study pays for itself. A primary residence is not that lead. A tiny rental that will never cover the engagement is usually not that lead.

This page is a poor fit for a shop that wants a list of every recorded deed in the county. That is outbound. It is not this campaign.

Bonus depreciation, when it is available, changes the math of doing the study in the placed-in-service year versus waiting. A 1031 adds a clock of its own: the study has to live with the exchange, not fight it. Lookback studies exist for buildings that have already been on the books; they are a different conversation than a property that closed last week. An engineering walk that cannot be defended is how this vertical gets examined. The page should sound like a study, not like a refund mill.

Brokers and closing attorneys are still on the file in the week it matters. CPAs rotate back every few years. The owner who just got the keys does not wait for that rotation. That is the Google query.

Who signs the study matters. An engineering-based report a CPA will put in the file is the product. A spreadsheet that reclassifies assets without a walk is how this vertical gets a bad exam. The owner who just closed does not know the difference until the first call. The ads and the page have to look like the first kind of shop, or the spend will buy the mill-seeker.

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How the campaign runs

Google ads for owners searching cost segregation, not one generic “tax credit” campaign. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on the shop and not a mill. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at CPAs and real estate brokers: lunch-and-learns, not a message sequence. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why the buyer or a referrer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of owners. We do not write, mail, or phone controllers who did not ask. We do not sit the study. We make the shop findable. The shop does the work.

This is not R&D or historic credits. Those are different pages.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.