The project is already a search.

Energy credits attach to a project already in motion: a solar array, a storage install, a transfer that has to close with the construction loan. The conference intro and the developer who used you once are how the phone rings. That is not how the next project finds you.

The developer or owner already in diligence is looking up the credit stack. Ads catch that query. Lunch-and-learns sit in front of the project counsel who actually send this work.

179D is the building deduction, a different statute and a different buyer: 179d energy deduction.

How these deals actually work

A solar, wind, or storage project is already in financing. The capital stack does not close without a tax equity partner, an ITC or PTC seat, or a transfer. The developer, project counsel, the construction lender, and the tax-equity or transfer buyer are in the real conversation. Conference intros and the developer who used you once still send work. That is not how the next project in diligence finds you.

The clock is the financing close and placed-in-service, not a tax-season brochure. Adders, transfer, and partnership flip are mechanics of the stack. They are not slogans. 179D is the building deduction. It is a different buyer.

Project counsel who close these stacks are a real referral channel. Developers who already have a term sheet and a hole in the tax seat are the searchers.

What a buyer is actually searching

They type energy tax credits, ITC tax equity, PTC partner, transfer solar tax credit. Today is a close calendar. Last month the project was in development. This month the model does not work without the tax piece.

They name the technology if they know enough: solar tax equity, storage ITC. If you do not do that technology, do not bid it as if you do.

Project counsel are LinkedIn. The developer in diligence is Google.

Objections we hear

Tax equity is a relationship business. It is. Relationships still miss the developer who is in market this month and not in that room.

We’ll transfer it ourselves. Some will. The developer searching is the one who does not want to, or cannot, run that process alone.

We’ll wait for the next conference. The close date will not wait for the conference.

Who this is actually for

Advisors and shops that actually sit tax equity, transfer, or credit structuring on energy projects. The lead worth the spend is a project already in financing. A homeowner with rooftop panels is not that lead unless that is genuinely the book, and it usually is not on this hub.

This page is a poor fit for a firm that wants to mail every developer in a interconnection queue. That is outbound.

Tax equity, a transfer sale of the credit, and a partnership flip are different ways to fill the same hole in the stack. Interconnection, placed-in-service, and the construction lender’s conditions are the actual calendar. A developer who already has a term sheet and is missing the tax seat is the search. A landowner with a roof and a brochure is not, unless that is truly the book.

Project counsel see these stacks close and fail. They send the next one to shops they already trust. LinkedIn is how a shop that is not in that last close still gets in the room. Google is the developer who is in market this month and not on that counsel’s short list.

A project that cannot close the tax seat cannot close the construction loan. That is the gap, said plainly. Developers already know the acronyms. What they do not have, the week they search, is a partner who will actually sit in the stack. Conference-circuit familiarity is not a close. A page that only recites ITC and PTC without talking about the stack will read as a glossary, which is the failure this rewrite is supposed to avoid.

If the shop does not sit in the capital stack, this is the wrong page. Advisors who only model credits and never talk to tax equity or a transfer buyer will waste a developer’s close calendar. Say what seat you actually take.

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How the campaign runs

Google ads for developers and owners searching energy tax credits, not one generic “tax credit” campaign. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on the shop and not a mill. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at project counsel: lunch-and-learns, not a message sequence. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why the buyer or a referrer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of developers. We do not write, mail, or phone owners who did not ask. We do not model the credit. We make the shop findable. The shop does the work.

This is not 179D. That is a different page.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.