The rehab is already a search.

A rehab dies in SHPO, or it lives through Part 1, Part 2, and Part 3. Without the credit the rehab often does not pencil at all, which is the difference between the deal happening and not. Architects who already put you on a set of drawings will do it again. Developers who already closed a credit with you will call. Everyone else with a brick building and a Part 1 deadline will not.

They search. The campaign is for that search, and for the architects and counsel who still send this work. It is not a letter to every developer who bought a listed property this year.

Cost segregation is a component study on a building you already own. This leaf is the historic credit on a rehab you are about to do. Cost segregation lives on this hub.

How these deals actually work

A rehab lives or dies in SHPO and through Part 1, Part 2, and Part 3. Without the credit, a lot of these projects do not pencil at all. It is not a bonus on a deal that was going to happen anyway. The developer, the architect, a historic consultant, and often counsel or a syndicator are in the room. Architects who already put you on drawings send the next one. Developers who already closed a credit with you call. Everyone else staring at a listed building has to find you.

The Parts are sequential. The rehab is not a quarter. Federal and state credits stack on some projects and not on others. Cost segregation is a component study on a building you already own. This leaf is the credit that decides whether the rehab happens.

What a buyer is actually searching

They type historic tax credits, HTC rehab, Part 1 historic, does this building qualify for historic credits. Today is a building they found, or a building they are deciding whether to touch. Last month it was a maybe. This month the pro forma does not work without the credit.

Some search the state program by name. If you do not do that state, the click is wasted.

Architects and counsel who still send this work are LinkedIn. The developer with a listed building is Google.

Objections we hear

SHPO will kill it. Sometimes they will. The developer searching wants a shop that has lived through that, not a guarantee they will not.

Too slow. The Parts are slow. The alternative is a rehab that does not pencil. That is the actual comparison.

Our architect handles this. Architects who already have a credit shop will use them. Architects who do not, and developers whose architect does not, search.

Who this is actually for

Shops that actually close historic credits, including the Parts and the investor side if that is the work. The lead worth the spend is a building where the credit is in the pro forma. A paint job on a pretty old house with no credit math is not that lead.

This page is a poor fit for a firm that wants a list of every listed property sale this year. That is outbound.

Substantial rehabilitation is a real test, not a paint job. Recapture if the project is flipped too soon is a real constraint. Federal and state credits stack on some buildings and fight each other on others. Syndicators and investors enter when the developer cannot use the credit themselves. None of that belongs as a glossary dump in the hero. It belongs here, where the developer who is trying to decide whether to touch the building can see that you know why the pro forma dies without the credit.

SHPO timing is not a slogan. Part 1 can kill a deal before construction. Part 2 can change the drawings. Part 3 is how the credit becomes real. A shop that only talks about “historic buildings” without the Parts will look like a tour guide.

Investors who buy the credit and developers who use it themselves are two different buyers and two different searches. A shop that only syndicates should not look like a Part 1 mill. A shop that only does the Parts should not look like a fund. The developer deciding whether to touch the building needs to see that you understand the credit is the deal, not a ribbon on a deal that already works.

A building that is old is not automatically a credit. Listing status, the rehab plan, and whether the credit is even in the pro forma are the first filter. The developer searching already suspects that. The page should not talk as if every brick building is a deal.

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How the campaign runs

Google ads for developers searching historic tax credits, not one generic “tax credit” campaign. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on the shop and not a mill. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at architects and referring counsel: lunch-and-learns, not a message sequence. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why the buyer or a referrer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of developers. We do not write, mail, or phone owners who did not ask. We do not certify the building. We make the shop findable. The shop does the work.

This is not cost segregation. That is a different page.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.