Remaining ERC work is already a search.

ERC for 2020 and 2021 wages is largely behind us. What remains is unfinished claims, amendments, and scrutiny. CPA dinners are a ceiling for that remainder.

The business still sitting on an unfiled claim, or staring at an IRS letter, is searching now. They are not a 2020 employer who never heard of the credit. A mail drop to every company that had pandemic payroll is a different, and mostly expired, idea.

WOTC screens new hires. R&D documents research. Neither is remaining ERC work. Those leaves live on this hub.

How these deals actually work

ERC for 2020 and 2021 wages is largely behind us. What remains is unfinished claims, amendments, and IRS scrutiny. The business, the CPA, and often a payroll provider are in the file. Counsel shows up when the letter from the IRS does. This is not a new filing rush and it should not be sold as one.

A remaining claim still has to be documented against the rules as they actually applied, not against a 2021 webinar. An amendment is a different file than a first claim. A scrutiny response is a different file than either. Shops that still do this work are doing remainder work. CPA dinners still send what they remember. Payroll providers see the W-2 history the CPA may not.

WOTC is a current-year hire credit. R&D is research. Neither is remaining ERC.

What a buyer is actually searching

They type employee retention credit, ERC amendment, ERC IRS letter, remaining ERC claim. Today is a claim that never went in, a claim that was wrong, or a notice. Last year they thought they were done. They are not shopping a 2020 gold rush. They are trying to finish or defend what is left.

Queries that still sound like “did I qualify for ERC” from a company that never filed are a thinner remainder than they were. The campaign should not be built as if 2020 wages are still a volume market.

CPAs and payroll providers are LinkedIn. The business with a remaining file is Google.

Objections we hear

The program is over. New 2020-wage volume is. Remainder work is not. If you do not do remainder work, do not buy this campaign.

The IRS is coming after these. Scrutiny is part of why anyone is still searching. A shop that pretends otherwise will not survive the first call.

My CPA said we were done. Many were. The business searching has a reason to think they were not, or has a letter that says so.

Who this is actually for

Shops still doing remaining ERC claims, amendments, or defense, and willing to say that out loud. The lead worth the spend has a live remainder file. A company that wants a 2020 do-over with no records is not that lead. A mill promising everyone qualified is not a client this campaign should attract.

This page is a poor fit for a firm that wants to mail every employer who had pandemic payroll. That idea is mostly expired, and it is outbound.

A remaining first-time claim, an amendment, and a response to IRS scrutiny are three different files. Documentation that was good enough for a 2021 webinar is not automatically good enough now. Payroll providers hold the wage history. CPAs hold the return. Counsel holds the letter. Shops still in this work are remainder shops. If the campaign sounds like a new gold rush, it will attract the mill-seeker and miss the business that actually has a live file.

Some remainder searchers are trying to undo a claim they should not have filed. That is defense, not origination. If you do not do defense, do not look like you do. If you only do defense, do not look like you are still taking fresh 2020 volume.

If this leaf is still in the campaign, it is because remainder work still searches. It should never be the loudest page on the hub. WOTC and R&D are live, current-year products. ERC is a remainder. Keep the urgency honest: a letter, an unfiled claim, an amendment. Not a new rush, and not a mailer to every 2020 employer.

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How the campaign runs

Google ads for businesses and CPAs searching remaining Employee Retention Credit work, not one generic “COVID tax credit” campaign. Keywords are always custom to the work you do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work in parallel: the website, local directories, and general search appearance, so the click lands on the shop and not a mill. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.

LinkedIn ads aimed at CPAs and payroll providers: lunch-and-learns, not a message sequence. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.

Ads produce inbound while the search is live. Foundation is why the buyer or a referrer trusts the shop enough to call.

Why we're not generalists

Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.

Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.

How fast this can run

We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of 2020 employers. We do not write, mail, or phone businesses who did not ask. We do not file the claim. We make the shop findable. The shop does the work.

This is not WOTC. That is a different page.

Program pages

Visibility Program

How this work is scoped and billed.

Paid search

Google ads. You pay the ad spend. We bill a retainer that scales with it.

Online profile development

Directories, bios, and reputation surfaces a buyer checks after they see you.