The same three originators and the same two funds are a ceiling.
When one of them slows, the quarter slows. A seller or a buyer already looking searches. Google for that search. LinkedIn for referring counsel. Not a letter into collections or a fund inbox.
A claims desk lives on the same originators and the same funds until those names are the ceiling. There is no exchange. Concentration is the shape of the problem. When one relationship shifts strategy, the quarter shifts with it.
What is actually broken
A seller or a buyer already looking for a broker who understands the paper is a search. Adding another relationship dinner does not put you in that search, and mailing collections or a fund is the outbound program.
How the campaign runs
Google ads for sellers moving a book and buyers looking for a desk, not one generic “debt buyer” campaign. Keywords are always custom to the work you actually do. Brand bidding and competitor-brand bidding only when the strategy calls for it. Details: paid search.
Foundational work in parallel: the website, local directories, and general search appearance, so the click is a claims desk, not a consumer mill. A landing page may be included; a full website is quoted separately. Directories and bios: online profile development.
LinkedIn ads aimed at referring counsel: lunch-and-learns for creditor-side lawyers who send a book after they already know two desks. Paid ads only. We do not offer LinkedIn message outreach (InMail, connection sequences, or DMs). That is a different channel, we do not run it, and it is not part of this program.
Ads produce inbound while the problem is live. Foundation is why the buyer or a referring lawyer trusts the desk enough to call. How this is scoped lives on the Visibility Program.
Why we're not generalists
Generalist marketing agencies will not take the time to understand how this practice actually wins work. The practice is too specialized, the file count is too small, and the work of understanding it bores them. They want large spend and a lot of traffic to a landing page. We will run a tight campaign for a shop that closes fewer files at a higher value. That is the point of this page.
Most agencies do not understand specialized industries well enough to advertise them honestly. We take the time to learn how the work is sold so the keywords and the page the click lands on match the work you actually take. A complex practice deserves that. A generic landing page does not.
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How fast this can run
We can get ads live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. Directories, bios, and a site a buyer will trust take longer to finish. The website and listings are why the person who clicks trusts you. It is not the same as going live on search.
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services (copywriting, CRM, multichannel sequences, web design) sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
What is not included
We do not build a list of banks, captives, or funds. We do not write, mail, or phone collections officers who did not ask. We do not bid the paper. Receivership and ABC are different problems.
Program pages
Visibility Program
The full model: what you pay, what we bill, and who this actually fits.
Paid search
The mechanics behind the click: keywords, spend, and a retainer that scales with it.
Online profile development
What a buyer checks after the click and before the call: directories, bios, and reputation.
Industry counterpart: Distressed debt.
A bilateral market is not three relationships.
Google for the broker. Lunch-and-learns for referring counsel. Not outbound to banks or funds.
Discuss Our Visibility Program